404 errors continuous monitoring
We continuously track 404 errors on the site: which non-existent pages users and search bots hit, which internal and external links lead nowhere, what grew after a deploy. We compile a prioritized list and send an alert on a spike. Honestly upfront: this is an ongoing service that finds and shows 404s — it does not fix them or set up redirects for you — remediation is separate work; and not every 404 is bad.
404 errors continuous monitoring — overview

404 errors continuous monitoring is an ongoing (monthly) service: we continuously collect your site's 404 responses — from server logs (if access is available) and/or regular link crawling — and show where people and bots actually hit non-existent pages. You see: which URLs return 404, where they come from (an internal broken link, an external link, an old URL from the index, a click from a newsletter), how often, and what grew sharply after a release or migration. We build a prioritized list (by frequency and source) and send an alert on a spike. Honestly about the essence: this is detection and prioritization, NOT fixing — we do not fix links, set up redirects or create pages for you; remediation (fix the link, set a 301, restore the page) is done by your team or by us separately. And honestly: not every 404 is a problem; for intentionally deleted pages a 404 (or 410) is normal, and blanketing everything with redirects is harmful — we help tell harmful 404s (on live links, with traffic, on important old URLs) from harmless ones. Coverage depends on the source: logs show real hits, but without log access we rely on crawling, which sees links but not all real traffic. Someone must react to the alert and the list. An important boundary: this is 404 monitoring, not redirect setup, not an SEO audit and not development; monitoring gives no ranking or traffic guarantees. If the site is tiny and stable, continuous monitoring may be overkill — a one-time broken-link check is enough. Picture this: instead of "after a migration some product pages return 404, with ads and old links pointing to them, and you have no idea" you see a prioritized list and an alert about a spike on release day. The base price starts from 6,000 ₽ per month; it depends on the site size and data sources.
Problems we solve
- After a deploy or migration some pages return 404 and you do not know which.
- Ads, newsletters or external links point to non-existent pages.
- Broken internal links pile up, hurting UX and crawling.
- There is no prioritized list: what to fix first and what can be ignored.
What's included in the 404 errors continuous monitoring service
- 404 collection from logs (with access) and/or regular link crawling
- Which URLs return 404 and where they come from
- Hit frequency and spikes after releases
- Prioritization: harmful 404s (live links/traffic) vs harmless
- Telling intentionally deleted (404/410 — normal) from accidental
- Alerts on a 404 spike + a regular list
- Monthly continuous operation
- An alert channel of your choice (email, messenger, webhook)
What you get
- You see which 404s people and bots actually hit
- Priorities: what to fix first, what can stay
- You catch a 404 spike after a release earlier
- You know where to set a redirect or restore a page (the fix — separately)
How the work goes: steps
- We clarify the sources (logs/crawl), goals and alert channel; collect access
- We set up continuous 404 collection and prioritization by frequency and source
- We launch monitoring, send the list and alerts on spikes
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will you fix the 404s and set up redirects?
No. We find, prioritize and notify, but we do not fix links or set up redirects for you. Remediation (fixing a link, a 301 redirect, restoring a page) is done by your team or by us separately. Our job is to show what to fix and how urgently.
Is every 404 bad?
No. For intentionally deleted pages a 404 or 410 is normal, and blanketing everything with redirects is harmful. We help tell harmful 404s (on live links, with traffic, on important old URLs) from harmless ones so you do not waste effort.
Is this a subscription or a one-time check?
An ongoing service with monthly billing: 404s accumulate over time and appear after releases, so the value is in continuity. A one-time broken-link check is part of an audit, a different format.
About the provider
The «404 errors continuous monitoring» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.