About-page text
We write the 'About' page text: who you are, how you are useful, values, team, trust — clearly and convincingly. Honestly and bluntly upfront: a strong About page increases trust and helps the visitor decide, but by itself it does NOT guarantee sales or requests. And the key: the text must be TRUTHFUL — real information about the company, without invented achievements, fake awards, a non-existent team or inflated figures. A lie on About is especially easy to verify and destroys trust. We honestly tell about you truthfully and convincingly, without embellishment.
About-page text — overview
About-page text is the content of the 'About us/company' page: who you are and what you do, what benefit you bring, values and approach, team/expertise, trust facts (experience, projects — real), how to contact/work with you. It is one of the most visited and trust-important pages. The work: analyzing the company, audience and what matters to the visitor, writing a clear convincing truthful text. Honestly about 'the text must be truthful', this is key: About is a trust page, and any lie here is especially dangerous. Invented achievements, fake awards, a non-existent team, inflated figures ('10,000 clients' out of thin air), attributed credentials are easily verified and destroy trust, and sometimes carry legal risks. We honestly tell about you on real facts. Honestly about 'About ≠ a guarantee of sales/requests': a strong page increases trust and helps the decision, but requests and sales depend on the product, offer, price, traffic. Text is important for trust but does not guarantee conversion. Honestly about 'about benefit for the client, not just about yourself': a good About says not only 'how wonderful we are' but also how you are useful to the visitor, resolving their doubts. We honestly focus on value for the client rather than self-praise. Honestly about 'real trust facts': experience, projects, team are shown as real; if something is not there yet (e.g., few cases for a young company) — it is more honest to emphasize real strengths than to invent. Honestly about the effect: it gives a clear convincing truthful About text increasing trust and helping the visitor's decision, but it is not a guarantee of sales/requests (depends on the product/offer/traffic); only real information (without fake achievements/awards/team); a focus on benefit for the client. Honestly about access: real data on the company, team, experience is needed. An important boundary: this is the About page; brand-story — 324; founder-story — 325; service card — 304. The base price starts from 6,000 ₽ (depends on the volume and structure).
Problems we solve
- The 'About' page is weak/empty: does not convey who you are and how you are useful, does not inspire trust.
- A temptation to embellish: invented achievements, fake awards, a non-existent team, inflated figures.
- Text only about yourself ('how wonderful we are') rather than about benefit for the visitor.
- An expectation of sales/requests from the mere fact of the page (without accounting for the product/offer/traffic).
What's included in the About-page text service
- Analyzing the company, audience and what matters to the visitor for trust
- A clear convincing text: who you are, how you are useful, values, approach
- Real trust facts (experience, team, projects — real)
- A focus on benefit for the client rather than only self-praise
- An honest truthfulness check (without fake achievements/awards/figures)
- Honest boundaries (the text is TRUTHFUL — without inventions; About increases trust but is NOT a guarantee of sales/requests; depends on the product/offer/traffic)
- Documentation and handover
- Review with you
What you get
- A clear convincing truthful About page increasing trust
- An emphasis on real benefit for the client and real trust facts
- An honest assessment: what the text gives and what depends on the product/offer/traffic
- Honest boundaries (truthfulness; not a guarantee of sales/requests)
How the work goes: steps
- We analyze the company, audience and trust factors
- We write a truthful convincing text with a focus on benefit for the client
- We honestly set boundaries (truthfulness, not a guarantee) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can you embellish About — add awards, clients, experience for solidity?
No, honestly: About is a trust page, and a lie here is especially dangerous. Invented achievements, fake awards, a non-existent team, inflated figures are easily verified and destroy trust, and sometimes carry legal risks. We tell about you on real facts. If something is not there yet — it is more honest to emphasize real strengths than to invent.
Will an About page ensure requests and sales?
It increases trust and helps the decision but does not guarantee, honestly: requests and sales depend on the product, offer, price, traffic. Text is important for trust but does not guarantee conversion. We make a strong truthful page and increase trust but do not promise 'About = sales'.
What to write on About — about our achievements?
About benefit for the client first, honestly: a good About says not only 'how wonderful we are' but also how you are useful to the visitor, resolving their doubts. Real trust facts (experience, team) matter but in combination with value for the client, not as pure self-praise. We honestly focus on what matters to the visitor.
About the provider
The «About-page text» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.