Ad creative production

Ad creative production is the production of advertising materials for paid channels: static banners, animation, short videos (vertical/square for social networks and video platforms), ad texts/headlines, adaptation for platform formats and sizes, versions for A/B tests. The work: a brief and analysis of the audience/offer, concepts, production, adaptation for formats, handover of source files. Honestly about 'a creative ≠ a guarantee of sales', this is key: a strong creative increases attention, CTR, engagement and lowers the cost per click, but sales depend on the offer, price, product, landing and audience. A creative increases the chances, does not guarantee revenue. 'We make a creative — sales will come' = a lie. Honestly about 'an honest creative, without deception', this is fundamental: we do not make misleading creatives — fake discounts/'only 2 left', fake reviews/stars, clickbait and shock content, false promises. A deceptive creative gives a spike in clicks but destroys trust, increases returns/complaints and violates moderation rules (a ban). We will honestly say if the client's idea is misleading. Honestly about 'copyright': we use legal fonts/stocks/music with rights; we do not steal others' materials — otherwise there is a risk of claims. Honestly about 'depends on the landing': even an excellent creative will fail if the landing does not match the creative's promise (a mismatch). Honestly about 'tests are needed': which creative will work is verified by tests (see 465), not guessed; we make versions. Honestly about 'platform moderation': the creative goes through moderation (topic/format restrictions). Honestly about the effect: it produces honest ad creatives for platform formats, increasing attention/CTR/engagement, but this is not a guarantee of sales; sales depend on the offer/landing/product; without deception and with rights to the materials. Honestly about access: a brief, brand materials, access to the product/offer are needed. An important boundary: this is creative production; A/B tests — 465; landings — 342; large-form video production — separate; channel management — 437-456. The base price starts from 20,000 ₽ for a set of creatives (depends on volume/formats).

• You need ad creatives for formats but have no quality materials/versions.
• A misconception that the creative itself guarantees sales (sales depend on the offer/landing).
• The temptation of a deceptive creative (fake discounts, fake reviews, clickbait) — a ban and loss of trust.
• A mismatch of creative and landing; illegal fonts/stocks/music (a risk of claims).

• A brief, analysis of the audience/offer and platform formats
• Concepts and production (banners/statics/animation/short videos/texts)
• Honest creatives — without misleading promises/fakes/clickbait
• Adaptation for formats/sizes, versions for A/B tests, legal fonts/stocks/music
• An honest assessment: what depends on the creative and what on the offer/landing/product
• Honest boundaries (a creative ≠ a guarantee of sales; without deception; copyright; depends on the landing; tests are needed; platform moderation)
• Source files, documentation and handover
• Review with you

• A set of honest ad creatives for platform formats (+ versions for tests)
• Increased attention/CTR/engagement with legal materials
• An honest assessment: what the creative gives and what depends on the offer/landing/product
• Honest boundaries (not a guarantee of sales; without deception; depends on the landing/tests)

• We take a brief, analyze the audience/offer/formats, make concepts
• We produce honest creatives and versions, adapt for formats
• We honestly set boundaries (a creative ≠ sales; without deception; tests are needed) and hand over source files

• Will you make a creative — and sales will come?

  Not by themselves, honestly: a strong creative increases attention, CTR and engagement, lowers the cost per click, but sales depend on the offer, price, product, landing and audience. A creative increases the chances but does not guarantee revenue. 'We make a creative — sales will come' is a deception. We will honestly make a quality creative and say that the offer and landing decide what follows.

• Can you make it flashier — a fake discount, 'only 2 left', star reviews?

  No, honestly: we do not make misleading creatives — fake discounts/scarcity, fake reviews, clickbait, false promises. Such a creative gives a spike in clicks but destroys trust, increases returns/complaints and violates moderation rules (a ban). We will honestly say if the idea is misleading and propose an honest but catchy alternative.

• How to know which creative will work?

  By testing, not guessing, honestly: which creative is more effective is found out through A/B tests (465), so we make versions. Plus even an excellent creative will fail if the landing does not match its promise (a mismatch). We will honestly prepare options for testing and will not promise a 'winner' in advance.