Affiliate tracking implementation

Affiliate tracking implementation is a system for tracking affiliate sales: you give partners (bloggers, websites, media, other businesses) unique links or promo codes, the system records clicks and orders made through them, calculates the commission and helps with payouts. We set up a partner dashboard (their statistics, links, balance), commission rules and rates, order attribution, protection from fraud and an export for accounting. The point is to pay for the result: a partner gets a percentage only from real sales. Unlike a referral program (see the “Referral program implementation” service), where clients are brought in by your own customers for a bonus, affiliate is about external partners who promote you professionally for money; and unlike loyalty (see the “Loyalty / rewards program implementation” service), which retains your existing clients, affiliate is about acquiring new ones through other people’s hands. And it is not the same as simply handing out promo codes to bloggers: in affiliate a partner sees transparent statistics and payouts, and your costs are counted by actual sales. Importantly and honestly: a partner program works only if there is someone to promote you — you need partners with a suitable audience and a product they can earn on. If there is nothing to offer or the commission does not fit your margin — the program will not take off, and we will say so directly. Also honestly about tracking: attribution is not perfect. Some sales are lost (ad blockers, cookie clearing, a switch to another device), some may be double-counted between channels — we set reasonable rules (an attribution window, last-click), but no system gives 100% accuracy. And about money: a commission is a direct minus from the margin of each sale; the rate must be calculated so that acquisition through a partner stays profitable. Picture this: a blogger posts your link, people come through it and buy, the system calculates their percentage itself — and you see which partners actually bring sales. The base price starts from 45,000 ₽; it depends on the commission model, the number of partners and the integrations.

• You pay bloggers and partners blindly — it is not visible who actually brings sales.
• There is no tracking of clicks and orders by partner links — you count commissions by hand in spreadsheets.
• Partners do not see their statistics and do not trust the figures — they argue about payouts.
• Advertising gets more expensive, yet you have no “pay for the result” channel.

• Unique partner links and promo codes with tracking of clicks and orders
• A partner dashboard: statistics, links, balance, payout statuses
• Flexible commission rules (percentage, fixed, different rates and levels)
• Order attribution: window, last-click, handling of returns and cancellations
• Protection from fraud, self-orders and multi-accounts (anti-fraud, as far as possible)
• Export of accruals and payouts for accounting
• Integration with a CRM, analytics and payment methods
• Help with the commission model so that acquisition stays profitable

• You see which partners actually bring sales — you pay for the result
• Commissions are calculated automatically — less manual work and fewer disputes
• Partners trust the program — each one has a transparent dashboard
• With relevant partners in place, you get a manageable acquisition channel with clear economics

• You leave a request, describe the product, the desired commission model and partners
• We calculate the economics, set up links, attribution, the account and payout rules
• We connect it, test attribution on real orders, and launch

• How is affiliate different from a referral program?

  A referral one (see the “Referral program implementation” service) is when your clients are brought in by their own friends for a small bonus. Affiliate is when external professional partners (bloggers, websites, media) promote you for a commission on sales. The tracking mechanic is similar, but the audience, the rates and the dashboard are different. Sometimes both are launched.

• How accurately does the system tell who brought a sale?

  Accurately enough to calculate commissions, but not 100%. Some clicks are lost due to ad blockers, cookie clearing or a purchase from another device; some orders may overlap with other channels. We set reasonable rules (an attribution window, last-click, handling of returns), but no affiliate system promises absolute accuracy — that is normal for the market.

• How do I avoid going into the red on commissions?

  A commission is a direct minus from the margin of each sale, so we calculate the rate in advance: how much you earn on an order and what percentage for the partner keeps acquisition profitable. An everyday example: if you earn 300 ₽ on a product but promised the partner 400 ₽ per sale — every such order is a loss; that is why we tie the rate to your real margin. If your product has no margin for a commission, or partners with the right audience cannot be found — we will honestly talk you out of it and suggest what fits better.