Amazon DSP

Amazon DSP is setting up and running programmatic advertising via the Amazon Demand-Side Platform: display, video and audio ads, targeting by Amazon audiences (behavior/purchases/lookalike), retargeting (viewers/cart-adders), reach both on Amazon properties and beyond them (sites/apps/devices), strategy, creatives (recommendations), campaign/segment setup, analytics (reach, frequency, brand metrics, ROAS/attribution). The work: strategy, audiences, campaigns, analytics. Honestly about 'DSP is reach/awareness, not direct sales', this is key: DSP is strong for branding, reaching new audiences and retargeting, which affects the funnel, but impressions/reach ≠ sales, and attribution is complex; expecting direct payback like from Sponsored Products is wrong. 'We launch DSP — sales will come' = a lie. Honestly about 'advertising works while there is a budget': the budget runs out — impressions stop; this is a paid channel. Honestly about 'a high entry threshold': Amazon DSP has high minimum budgets and is justified for brands with a sufficient budget and mature presence — we will honestly say if it is early/unprofitable for you (better to start with Sponsored Products 585). Honestly about 'payback/ROAS are not guaranteed': the effect depends on the product, offer, listings, price, competition; we optimize, but ROAS cannot be guaranteed. Honestly about 'attribution is complex': the contribution of display to sales is measured by attribution models with assumptions — we are honest about measurement limitations. Honestly about 'no inflation': we work with legal audiences/inventory, without fraud. Honestly about the effect: it sets up and runs Amazon DSP (display/video/audio, audiences, retargeting, reach beyond Amazon, analytics), giving reach/awareness/retargeting for brands with a budget, but reach ≠ sales; works while there is a budget; a high entry threshold (not justified for everyone); ROAS/payback not guaranteed; attribution is complex; no fraud. Honestly about access: a sufficient budget, mature presence/listings, creatives are needed. An important boundary: this is DSP (programmatic reach); Sponsored Products (PPC direct response) — 585; Amazon launch/management — 583. The base price starts from 35,000 ₽ for setup/management (excluding the DSP ad budget, which has a high minimum).

• You need reach/awareness/retargeting on Amazon and beyond, but the DSP model and its entry threshold are unclear.
• A misconception that DSP = direct guaranteed sales (like a performance channel).
• Underestimating the high DSP minimum budgets (not justified for everyone/early at the start).
• Expecting guaranteed ROAS and simple attribution from display advertising.

• DSP strategy (goals: reach/awareness/retargeting/upsell), Amazon audience segments
• Campaign setup (display/video/audio), retargeting, reach beyond Amazon, creative recommendations
• Analytics (reach, frequency, brand metrics, ROAS/attribution with caveats)
• An honest assessment: whether DSP is justified for your budget/stage (or Sponsored Products is better)
• Recommendations on creatives and audience segments
• Honest boundaries (reach ≠ sales; works while there is a budget; a high entry threshold; ROAS is not guaranteed; attribution is complex; no fraud)
• Regular optimization and reporting
• Review with you

• Set-up and managed Amazon DSP campaigns (display/video/audio, audiences, retargeting) + reach/attribution analytics
• Reach, awareness and retargeting for a brand with a sufficient budget
• An honest assessment: what DSP gives and what depends on the product/listings/price (or why it is early)
• Honest boundaries (reach ≠ sales; works while there is a budget; ROAS is not guaranteed; attribution is complex)

• We assess whether DSP is justified for your budget/stage (honestly or advise toward 585)
• We build strategy/audiences, set up campaigns (display/video/audio)/retargeting, recommend creatives
• We honestly set boundaries (reach ≠ sales; while there is a budget; ROAS is not guaranteed) and optimize/report

• Will DSP give direct guaranteed sales?

  No, honestly: DSP is about reach, awareness and retargeting (affects the funnel), and impressions/reach ≠ sales, and the attribution of display's contribution is complex. Expecting direct payback like from Sponsored Products is wrong. We honestly set up DSP for reach/brand goals, without promises of sales and guaranteed ROAS.

• Is DSP definitely right for me?

  Not for everyone and not always, honestly: Amazon DSP has high minimum budgets and is justified for brands with a sufficient budget and mature presence/listings. If it is early or unprofitable for you — we will honestly say so and recommend starting with Sponsored Products (585), which are closer to direct sales.

• Can sales from DSP be measured exactly?

  Only with assumptions, honestly: the contribution of display advertising to sales is measured by attribution models that have limitations and assumptions — an exact 'sale from an impression' cannot be guaranteed to be isolated. We honestly show reach, frequency, brand metrics and attribution with caveats, without embellishment.