Animated explainers
We make animated explainers — animation explainer clips: clearly and simply convey the essence of a product, service or idea, especially a complex one. Honestly and bluntly upfront: a good explainer makes the complex clear and engages, but it is a video asset, NOT a guarantee of conversion, sales or virality — the result depends on the product, offer, distribution and audience. An explainer clarifies a good offer but will not save a weak one. And the product must be shown truthfully. We honestly make a strong clear explainer, without promises of sales and virality.
Animated explainers — overview
Animated explainers are short animation clips that explain how a product/service/idea works and what the value is, through a clear visual metaphor, script and animation (2D/motion/infographic animation). Especially useful for complex, abstract or new products that are hard to show 'live'. The work: analyzing the product/idea and audience, a script focused on clarity, a storyboard, animation, voice-over, sound. Honestly about 'a video asset, not a guarantee of conversion/sales/virality': a good explainer makes the complex clear, engages and helps convey value, which is useful for conversion, but sales, conversion and virality depend on the product, offer, price, distribution (where the clip is shown) and audience — not on the video itself. Anyone promising a 'selling/viral explainer' is exaggerating. We honestly do not pass an explainer off as a metrics guarantee. Honestly about 'clarifies the good, does not save the weak': an explainer excellently conveys the value of a good offer, but if the offer/product is uninteresting or not needed — a clear explanation will not compensate. Explaining the uninteresting clearly does not mean selling it. Honestly about 'truthfulness': an explainer must truthfully show the product and its real capabilities, without exaggerations and promises of what does not exist. Honestly about 'clarity over prettiness': an explainer's main value is in clarity (the complex became simple), not in 'beautiful animation for beauty's sake'. A strong idea/script matters more than embellishment. Honestly about 'distribution is needed': a clip helps on a landing/in a pitch/advertising, but it must be shown to the audience — promotion is separate. Honestly about the effect: it gives a strong clear animated explainer making the complex clear and engaging, which helps convey value, but it is a video asset, not a guarantee of conversion/sales/virality (depends on the product/offer/distribution); clarifies a good offer, does not save a weak one; truthfulness; clarity over prettiness. Honestly about access: the product/idea, the essence of the value, the audience are needed. An important boundary: this is an explainer; promo video — 358; product demo — 368; infographics — 352; video script — 313. The base price starts from 25,000 ₽ (depends on complexity and running time).
Problems we solve
- A complex/new product is hard to explain in words or show live — a clear explainer is needed.
- A misconception that an explainer by itself will ensure conversion/sales/virality.
- An expectation that a clear explanation will sell an uninteresting offer/product.
- Betting on 'beautiful animation' at the expense of clarity and a strong idea.
What's included in the Animated explainers service
- Analyzing the product/idea, the essence of the value and audience
- A script focused on clarity (complex → simple) and a storyboard
- Animation (2D/motion/infographic animation), voice-over, sound
- Truthful display of the product (without exaggerations)
- An honest assessment: what the explainer solves and what depends on the offer/distribution
- Honest boundaries (an explainer is a video asset, NOT a guarantee of conversion/sales/virality; clarifies a good offer, does not save a weak one; truthfulness; clarity over prettiness; distribution is needed)
- Documentation and handover
- Review with you
What you get
- A strong clear animated explainer making the complex clear
- Clearly conveyed value of the product/idea, engagement
- An honest assessment: what the explainer gives and what depends on the offer/product/distribution
- Honest boundaries (not a guarantee of conversion/sales/virality; does not save a weak offer)
How the work goes: steps
- We analyze the product/idea, value and audience
- We write a clear script, make a storyboard, animation, voice-over
- We honestly set boundaries (an asset, not a guarantee; clarity; distribution) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will an animated explainer ensure conversion/sales?
Not guaranteed, honestly: a good explainer makes the complex clear, engages and helps convey value (useful for conversion), but sales, conversion and virality depend on the product, offer, price, distribution and audience — not on the clip itself. Anyone promising a 'selling/viral explainer' is exaggerating. We help convey value but do not promise metrics.
If the offer is not great — will an explainer sell it by explaining beautifully?
No, honestly: an explainer excellently conveys the value of a good offer, but if the product/offer is uninteresting or not needed — a clear explanation will not compensate. Explaining the uninteresting clearly does not mean selling it. We will honestly say if the problem is in the offer/product, not the delivery.
Is the main thing for the animation to be beautiful?
Not only, honestly: an explainer's main value is in clarity (the complex became simple), not in 'beautiful animation for beauty's sake'. A strong idea and a clear script matter more than embellishment — a beautiful but unclear clip does not work. We honestly put clarity first and show the product truthfully.
About the provider
The «Animated explainers» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.