Press kit

A press kit is a structured set of materials about the app, ready for press use: a clear description (what it is, for whom, how it helps), key facts and figures, quality screenshots and icons in the needed formats, video/preview, team/company info, contacts, and, where available, a news hook (launch, update, achievement). The goal is to make it MAXIMALLY convenient for a journalist or blogger: everything at hand, nothing to beg for, materials ready to use immediately. Honestly about the main thing, this is key: a press kit is a tool, not a guarantee. It raises the chance of publication and the professional impression, but the decision to write about the app is always made by the journalist or outlet — and depends on how interesting the product and hook are to them. No one can honestly promise 'N outlets will definitely write about you'. Honestly about the news hook: even a perfect press kit will not work without a reason to write (novelty, a notable launch, an interesting story, figures). If there is no hook, we will honestly suggest forming one. Honestly about product quality: the press is more interested in what is genuinely worth attention — a press kit presents the product favorably and honestly but does not embellish the non-existent. Honestly about the effect and access: we raise the chance and convenience, do not guarantee reach; app materials are needed (partly overlaps with featured submissions 851). An important boundary: this is a press kit; featured submissions — 851, general ASO — 844, video — 849, screenshots — 848. Picture this: instead of 'a journalist asks for materials and waits' — a ready set that makes writing about you easier and more pleasant. The base price starts from 12,000 ₽ (depends on the volume of materials).

• There is no one and nothing to tell the press about the app.
• A journalist has to beg for materials — and leaves.
• Materials are scattered, low quality, without facts.
• No clear description and contacts for getting in touch.

• A clear app description (what, for whom, benefit)
• Key facts, figures and the product story
• Quality screenshots, icons, video in the needed formats
• Team/company info and contacts
• Help with a news hook (or honest advice to form one)
• Honest boundaries (press kit ≠ publication guarantee)
• Convenient packaging of the set (all in one place)
• Handover and review with you

• A ready set of materials for press and bloggers
• Convenient for a journalist — higher chance of being written about
• A professional impression of the product
• Honest presentation (no embellishment; reach — not a guarantee)

• We collect facts, materials, a hook; clarify the press audience
• We prepare the description, visuals, contacts and package the set
• We honestly set boundaries (the outlet decides) and advise on the hook with you

• After a press kit will my app definitely be written about?

  No, honestly: a press kit is a tool, not a guarantee. It raises the chance and convenience for a journalist, but the decision to write is always the outlet's and depends on how interesting the product and hook are. Promising 'N outlets will write about you' would be dishonest. We make materials that make telling your story easier and more pleasant.

• Is a press kit alone enough to get publications?

  Often no: even an excellent press kit will not work without a news hook — a reason to write right now (novelty, a notable launch, an interesting story, figures). If there is no hook, we will honestly suggest how to form one. A press kit prepares the ground, but publications are born from 'there is something to tell' + 'it is convenient to take it'.

• Can the product be embellished in the press kit to hook the press?

  No — that is risky and short-lived. Embellishing the non-existent hits trust: journalists check, and users later see the mismatch. We present the product favorably and honestly — through real strengths, facts and a clear story. Honest presentation inspires more trust and works better than loud but empty claims.