Apple App Store ASO

Apple App Store ASO is optimizing an app's presence in the App Store for visibility and page conversion growth: research and selection of keywords (accounting for the App Store model — a separate keywords field, title, subtitle), optimizing metadata, icon, screenshots, previews, description, localization for markets, A/B testing of the page (Product Page Optimization), working with conversion and retention factors, analytics (impressions→product page views→installs), recommendations on rating/reviews (only genuine). The work: semantics, metadata/creatives, A/B, analytics. Honestly about 'ASO ≠ installs and ≠ top', this is key: ASO increases the chances of getting into search/categories and improves page conversion, but does NOT guarantee installs or first place — ranking is determined by the App Store algorithm (it accounts for relevance, downloads, retention, rating), and installs depend on the product, demand, competition, marketing. 'We will reach App Store top / guarantee N installs' = a lie. Honestly about 'Apple moderation': the app and its page pass strict Apple moderation (App Review Guidelines); violations lead to rejection/removal — we optimize within the rules. Honestly about 'keys/metadata — a chance, not magic': correct keys help be found by relevant queries, but keyword stuffing/manipulation is prohibited and harmful. Honestly about 'rating/reviews only genuine': inflating reviews/rating and fake installs violate Apple rules (ban/app removal) — we work only with legal methods (requesting a review at the right moment, working with feedback). Honestly about 'ASO ≠ entire marketing': ASO is organic visibility in the store; paid traffic (Apple Search Ads) and external marketing are separate. Honestly about the effect: it optimizes the app's page in the App Store (keys, metadata, creatives, localization, A/B, analytics), increasing the chances of visibility and conversion, but ASO ≠ installs/top (the App Store algorithm + product/demand/competition/rating decide); Apple moderation can reject; keys are not magic; rating/reviews only genuine; ASO ≠ entire marketing. Honestly about access: an app in the App Store (or ready for publishing), App Store Connect access, materials are needed. An important boundary: this is ASO for the App Store; Google Play ASO — 600; Apple Search Ads (paid traffic) — separate advertising. The base price starts from 25,000 ₽ for ASO optimization (depends on the volume of localizations/A/B).

• The app is not found in the App Store / low page conversion: weak keys, metadata, screenshots.
• A misconception that ASO = guaranteed App Store top and N installs.
• Not knowing about Apple moderation (rejection for violations) and the ban on inflating reviews/installs.
• Mixing ASO (organic in the store) with paid traffic (Apple Search Ads) and general marketing.

• Research/selection of keywords (title/subtitle/keywords field of the App Store)
• Optimizing metadata, icon, screenshots, previews, description, localization for markets
• A/B testing of the page (Product Page Optimization), working with conversion/retention
• Analytics (impressions→views→installs), recommendations on rating/genuine reviews
• An honest assessment: what increases the chances (visibility/conversion) and what depends on the product/demand/rating
• Honest boundaries (ASO ≠ installs/top — the App Store algorithm decides; Apple moderation can reject; keys are not magic; only genuine reviews; ASO ≠ entire marketing)
• Documentation and handover
• Review with you

• An optimized app page in the App Store (keys, metadata, creatives, localization) + A/B and analytics
• Increased chances of store visibility and page conversion to install
• An honest assessment: what ASO gives and what depends on the product/demand/competition/rating
• Honest boundaries (not a guarantee of installs/top; Apple moderation; only genuine reviews)

• We research keys/competitors, optimize metadata/creatives/localizations within Apple rules
• We launch A/B (Product Page Optimization), analyze the impressions→views→installs funnel
• We honestly set boundaries (ASO ≠ installs/top; moderation; only genuine reviews) and hand over

• Will ASO bring App Store top and N installs?

  Not guaranteed, honestly: ASO increases the chances of visibility and improves page conversion, but top and the number of installs are determined by the App Store algorithm (relevance, downloads, retention, rating) and the product/demand/competition itself. 'We guarantee top / N installs' is a deception. We honestly increase the chances with legal optimization.

• Can installs/reviews be inflated for a boost?

  No, honestly: inflating installs, reviews and rating violates Apple rules and leads to app removal/ban. We work only legally: metadata/creative optimization, requesting genuine reviews at the right moment, working with feedback. We do not do inflation — this is fundamental and dangerous.

• Will ASO replace advertising and marketing?

  No, honestly: ASO is organic visibility and conversion in the store itself. Paid traffic (Apple Search Ads) and external marketing (social, influencers, etc.) are separate areas. ASO amplifies their effect (converts traffic better) but does not replace them. We honestly separate this so you understand the scope.