AR navigation for retail

AR navigation for retail is indoor navigation with augmented reality: the buyer points the phone camera, sees arrows/cues on screen over the real space and walks to the needed product, department or point. It is used in large stores, malls, warehouses, exhibitions. Honestly about 'for large spaces, not for everyone', this is key: AR navigation solves a real problem only where the space is large and complex and people get lost or search long (a hypermarket, mall, large warehouse). For a small or mid store where everything is in view it is excessive complication without benefit — an ordinary map or signs suffice. We will honestly assess the scale. Honestly about indoor positioning, this is the main technical difficulty: outdoors there is GPS, but inside a building there is none or it is inaccurate. For AR navigation to know where the user is, separate positioning infrastructure is needed: detailed digital indoor maps, and/or a network of beacons (Bluetooth), and/or camera-based visual positioning. This is serious implementation and maintenance cost, and accuracy is still not perfect (failures, drift are possible). We honestly build this in rather than pretend 'navigation will just work'. Honestly about device and convenience: AR is demanding of the phone and camera, does not work on all devices. And physically holding the phone up in front of you while walking for long is inconvenient and tiring — this limits real use. A good solution combines AR with ordinary cues rather than forcing 'walking by AR' the whole way. Honestly about 'no usage guarantee': even excellently made AR navigation does not guarantee buyers will use it — they need to download the app/open web-AR and want to. People's behavior is beyond our control. Honestly about the effect: for large complex spaces it helps buyers find what they need and improves the experience, but it is expensive positioning infrastructure with device limitations and no guarantee it will be used. Honestly about access: a large space, a positioning budget are needed. An important boundary: this is AR navigation; AR product try-on — 1106; VR showrooms — 1108; ordinary navigation/signs — for small spaces. The base price starts from 160,000 ₽ (depends on area and positioning infrastructure).

• In a large store/mall/warehouse buyers get lost and search long for what they need.
• Ordinary signs are not enough for a complex space.
• You want AR navigation in a small store — but it is excessive.
• The difficulty of indoor positioning and its cost are not accounted for.

• AR navigation implementation for large spaces (cues/routes via the camera)
• An honest assessment: is AR navigation justified or are ordinary signs enough
• Positioning infrastructure (indoor maps/beacons/visual) accounting for cost
• Combining AR with ordinary cues (not forcing walking by AR the whole way)
• Accounting for device requirements and a fallback ordinary mode
• Honest boundaries (for large spaces; no GPS indoors — infrastructure needed; accuracy not perfect; inconvenient to hold the phone for long; no usage guarantee)
• Documentation and handover
• Review with you

• AR navigation to products/zones in large complex spaces
• A combination of AR and ordinary cues for genuine convenience
• An honest assessment: for small spaces navigation is excessive
• Honest boundaries (positioning cost; accuracy not perfect; device-dependent; no usage guarantee)

• We assess the space: is AR navigation justified or are signs enough
• We implement positioning and AR cues, combine with ordinary navigation
• We honestly set boundaries (accuracy, devices, cost) and hand over to you

• Does every store need AR navigation?

  No, honestly: it is justified only for large and complex spaces (a hypermarket, mall, large warehouse) where people genuinely get lost. For a small or mid store where everything is in view it is excessive complication without benefit — an ordinary map or signs suffice. We will honestly assess the scale rather than implement expensive AR navigation where it is not needed.

• Will navigation just work via GPS?

  No, honestly, and this is the main difficulty: inside a building there is no GPS or it is inaccurate. For AR navigation to know where the user is, separate positioning infrastructure is needed — indoor maps, beacons or camera-based visual positioning. This is serious implementation and maintenance cost, and accuracy is still not perfect. We honestly build this in rather than promise 'navigation will just work'.

• Will buyers definitely use AR navigation?

  It cannot be guaranteed, honestly: even excellently made navigation requires the buyer to open the app/web-AR and want to use it. Plus holding the phone up while walking for long is inconvenient. People's behavior is beyond our control. So we combine AR with ordinary cues and honestly do not promise everyone will use it — we make a convenient tool, not guarantee its adoption.