ASO audit
We review your mobile app's promotion in the stores (App Store, Google Play, RuStore): title and subtitle, keywords, description, icon and screenshots, reviews and rating, conversion to install and comparison with competitors — and build a prioritized plan. Honestly — an audit finds what hinders discoverability and installs, but it does not bring downloads itself: they are affected by the app's quality, ads, reviews and the stores' closed algorithms.
ASO audit — overview
An ASO audit (App Store Optimization) is a one-time check of how well your app is optimized for search and conversion in the app stores: text optimization (title, subtitle, keywords, description) for the store's internal search, the visuals (icon, screenshots, preview video) and their impact on conversion to install, reviews, rating and how they are handled, metadata and categories, localization for the needed countries and languages, and comparison with competitors in the niche. We account for different stores: the App Store and Google Play are built differently, and for Russia RuStore matters (Google Play currently works in a limited way for Russian developers and payments). The goal is to find what hinders finding and installing the app and to give a prioritized plan. Honestly about the main point: this is diagnosis, not promotion and not a guarantee of install growth or the top of the store. ASO improves discoverability and listing conversion, but the number of downloads also depends on the quality and usefulness of the app itself, ads (UA), reviews, the category and the stores' closed algorithms, which they do not disclose. So "we will get you to the top" or "+X installs" cannot be promised, and even a perfect listing will not bring growth if the app is not in demand or there are no ads (UA). Reviews and rating cannot be inflated — it is against the stores' rules, and the app can be downranked or removed for it; we do not advise it. It is a snapshot in time: algorithms and competitors change. Some competitor and query data are estimates from third-party ASO services with error margins. Access is needed: to the developer console (App Store Connect / Google Play Console / RuStore) at least for viewing to analyze conversion; without access we cannot see conversion and internal metrics — only an external review of the listing from public data. What you get: a report with problems by priority (text, visuals, reviews, localization) and a plan; making the changes and UA advertising are separate work. If the app has just launched or it is a niche B2B product with no store traffic, we will honestly say there will be little benefit. Picture this: instead of "no one downloads the app" you learn that the title has no keywords, the first two screenshots do not show the value, and you do not reply to negative reviews. The base price starts from 15,000 ₽; it depends on the number of stores, countries and the app's complexity.
Problems we solve
- You have an app but it is poorly found in store search.
- Few installs, and it is unclear if it is the listing or the ads.
- Competitors rank higher in store search and it is unclear why.
- Before launching UA ads you want to get the listing in order.
What's included in the ASO audit service
- Text optimization: title, subtitle, keywords, description
- Visuals: icon, screenshots, preview video and their conversion impact
- Reviews, rating and how they are handled
- Metadata, categories and compliance with store rules
- Listing localization for the needed countries and languages
- Accounting for App Store, Google Play and RuStore specifics
- Comparison with competitors in the niche
- A prioritized report with problems and a plan
What you get
- Clear understanding of what hinders finding and installing the app
- Priorities: what to fix in the listing first
- Recommendations on text, visuals, reviews, localization (implementation is separate)
- Understanding where the problem is in the listing and where in the app or ads
How the work goes: steps
- We clarify the stores, countries, competitors and collect console access (where possible)
- We analyze text, visuals, reviews, metadata and conversion
- We prepare a prioritized report with a plan and review it with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will there be more installs after the audit?
The audit itself does not bring them — it finds what hinders discoverability and listing conversion. Installs also depend on the app's quality, ads, reviews and the stores' closed algorithms. We cannot promise "the top" or "+X installs" — we will honestly show the priorities.
Do you audit Google Play? It is limited in Russia.
For Russian developers and payments Google Play currently works in a limited way, so for Russia we focus on RuStore (and the App Store where applicable). We review Google Play if you publish for a foreign audience.
Can we inflate reviews and rating to rank higher?
No. Inflation is against the rules of the App Store, Google Play and RuStore, and the app gets downranked or removed for it. We show how to work with reviews honestly, not how to fake them.
About the provider
The «ASO audit» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.