App Store SEO (ASO)

ASO (App Store Optimization) is the optimization of the app's page in stores (App Store, Google Play) for internal search and conversion: title and subtitle, keywords (in the fields available in each store), description, icon, screenshots and preview video, category, localizations, working with rating and reviews. The goal is to increase the app's visibility for store queries and the page's conversion into installs. Honestly about 'tied to behavior, not just text', this is key: store algorithms rank apps largely by BEHAVIORAL signals — the number and dynamics of installs, retention (whether uninstalled), activity, rating and reviews, page conversion. Text and keywords matter for findability but do not outweigh behavior. So ASO increases visibility, but the top also depends on how genuinely needed and retentive the app is. We honestly say this. Honestly about 'improves findability, not app quality': ASO works on how the app is presented and found but does not make the app itself better. A bad app (bugs, weak value, bad reviews) will not reach the top via ASO — on the contrary, bad reviews and uninstalls pull it down. ASO boosts a good app rather than saving a bad one. Honestly about 'cannot guarantee the top/installs': positions in the store are determined by a closed algorithm + competition + behavioral metrics. Guaranteeing the top for keywords or a specific number of installs is impossible. Anyone promising 'we'll get you to the store top / N installs guaranteed' is lying (and inflating installs/reviews violates store rules and risks a ban). Honestly about store differences and variability: the App Store and Google Play rank differently (different keyword fields, factors), and rules change — ASO must be maintained and updated, not 'set up once'. Honestly about conversion vs findability: the icon, screenshots, description affect conversion (whether a viewer installs), while keywords affect findability; these are different tasks, both important. Honestly about the effect: it increases the app page's findability and conversion within store algorithms, but without a top/install guarantee, with dependence on behavioral signals and the app's own quality. Honestly about access: an app in the store is needed. An important boundary: this is ASO (apps); marketplace SEO (products) — 407; ordinary SEO (Google) — the group. The base price starts from 80,000 ₽ (depends on the number of stores/localizations).

• The app is not found for queries in the App Store / Google Play.
• The app page converts poorly into installs (icon, screenshots, description).
• An expectation of a guaranteed store top or number of installs (it is impossible).
• A misconception that ASO will replace app quality (a bad one will not reach the top).

• Optimizing the app page: title, keywords, description, icon, screenshots, video
• Accounting for App Store and Google Play differences (keyword fields, factors)
• Localizations, category, working with rating and reviews (without manipulation)
• Separating tasks: findability (keywords) and conversion (icon/screenshots/description)
• Honest boundaries (tied to BEHAVIOR — installs/retention/reviews, not just text; improves findability, not app quality; cannot guarantee the top/installs; manipulation = ban; store rules differ and change)
• Updating ASO for store changes
• Documentation and handover
• Review with you

• Increased findability and conversion of the app page in stores
• Optimized keywords, icon, screenshots, description, localizations
• An honest assessment: what ASO gives and what depends on quality/behavior
• Honest boundaries (no top/install guarantee; behavior and quality decide; we do not do manipulation)

• We analyze the app, competition and store algorithms
• We optimize findability (keywords) and conversion (icon/screenshots/description)
• We honestly set boundaries (behavior/quality decide; no guarantees) and hand over to you

• Does ASO guarantee the store top and more installs?

  No, honestly: store algorithms are heavily tied to BEHAVIORAL signals — installs, retention, rating, reviews, conversion, not just text and keywords. ASO increases findability, but positions and installs also depend on how genuinely needed and retentive the app is. Guaranteeing the top for keywords or a number of installs is impossible. Anyone promising a guarantee (let alone manipulation) is lying, plus manipulation risks a ban. We are honest about this.

• Will ASO make my app successful?

  No, honestly: ASO improves how the app is FOUND and presented but does not make the app itself better. A bad app (bugs, weak value, bad reviews) will not reach the top — bad reviews and uninstalls pull it down. ASO boosts a good app rather than saving a bad one. We honestly say: first the app's value and quality, ASO is a boost, not a replacement.

• Set up ASO once — and that's enough?

  No, honestly: the App Store and Google Play rank differently and often change rules and factors — ASO must be maintained and updated, not 'set up once'. Plus it is ongoing work with rating, reviews, testing icons/screenshots (conversion). We honestly position ASO as a maintained process in changing store conditions, not a one-time 'forever in the top' setup.