Birthday / anniversary emails

Birthday / anniversary emails is setting up triggered emails for a subscriber's/client's personal dates: collecting/using dates (birthday, registration/first purchase anniversary) with consent, a congratulation scenario, an appropriate bonus/offer, copywriting and coding, setting up date triggers in the ESP, analytics. The work: date data, scenario, email, automation. Honestly about 'pleasant and loyal, but opens/clicks ≠ a sale', this is key: date emails are personal, give warm contact and usually high opens/clicks, increase loyalty — but an open/click does not equal a sale; conversion depends on the bonus, product, offer. 'Congratulation emails will bring sales' = a half-truth. Honestly about 'date data with consent is needed': such emails require correctly collected dates (with consent for processing, 152-FZ); if there are no dates/they are collected illegally — the format cannot be applied. Honestly about 'only to a subscribed base': these are emails to your subscribers/clients, not a cold mailing. Honestly about 'the bonus must be real': if a 'gift' is an ordinary discount disguised as personal, the audience reads it; we make an honest appropriate bonus. Honestly about 'open rate is distorted': we also rely on clicks/bonus usage. Honestly about the effect: it sets up triggered date emails with an appropriate bonus for subscribers, increasing loyalty and warm contact, but this is not a guarantee of sales; opens/clicks ≠ a sale; date data with consent is needed; only a subscribed base. Honestly about access: date data (legally), an ESP, a bonus/offer are needed. An important boundary: this is date triggers; triggers in general — 546; VIP/loyalty — 548; promo — 543. The base price starts from 15,000 ₽ for setup.

• Personal dates are not used for warm contact/loyalty.
• A misconception that congratulation emails = sales (opens/clicks ≠ a sale).
• No date data or collected illegally (the format cannot be applied).
• A 'gift' = an ordinary discount disguised as personal (the audience reads it).

• Using date data (birthday/anniversary) with consent (152-FZ)
• A congratulation scenario and an appropriate real bonus/offer
• Copywriting and coding of the email
• Setting up date triggers in the ESP, analytics (accounting for open rate)
• An honest assessment: what the format gives (loyalty/contact) and what depends on the bonus/product
• Honest boundaries (opens/clicks ≠ a sale; date data with consent is needed; only a subscribed base; a real bonus)
• Documentation and handover
• Review with you

• Set up triggered emails for personal dates with an appropriate bonus
• Increased loyalty and warm personal contact
• An honest assessment: what the format gives and what depends on the bonus/product/offer
• Honest boundaries (not a guarantee of sales; opens/clicks ≠ a sale; legal date data is needed)

• We use legal date data, work out the scenario and bonus
• We write the email, set up date triggers, test
• We honestly set boundaries (opens/clicks ≠ a sale; only a subscribed base) and look at analytics

• Will congratulation emails bring sales?

  Not directly, honestly: date emails are personal, give warm contact and usually high opens, increase loyalty — but opens/clicks ≠ a sale; conversion depends on the bonus, product, offer. We honestly strengthen loyalty and contact, without guarantees of sales.

• What is needed for such emails?

  Date data collected with consent, honestly: correct dates (birthday/anniversary) with consent for processing (152-FZ) are needed. If there are no dates or they are collected illegally — the format cannot be applied. And these are emails to your subscribers, not a cold mailing.

• Can an ordinary discount be given disguised as a gift?

  Not advisable, honestly: if a 'personal gift' is an ordinary discount for everyone under a different guise, the audience reads it, and the trust effect is lost. We make an honest appropriate bonus rather than disguise standard promo as personal.