Brand SEO (brand protection in search)

Brand SEO (brand protection in search) is managing the search results for brand queries (company, product, domain name): ensuring that the top for your brand is occupied by your official resources (site, key pages, social networks, profiles, cards), so that by the name the user finds exactly you rather than ending up with competitors, phishing or disinformation. The work: strengthening and optimizing one's own resources for brand queries, creating/optimizing official profiles, structured data about the brand (378), monitoring the brand SERP, a link with the Knowledge Panel (414) and reputation (433). Honestly about 'we control ours, not others', this is key: you can optimize and strengthen ONLY your resources so they occupy more space in the brand SERP. But you do NOT control third-party results — independent reviews, news, articles, forums, competitors' ads on your brand. These are others' platforms and Google's decisions. We honestly say this. Honestly about 'you cannot delete others' legitimate content': brand SEO is not the removal of unwanted results. Legitimate third-party content (an honest review, news, criticism) cannot be 'removed' via SEO, and trying to deceive the results is a bad idea. You can only strengthen your own presence so it is more visible (overlaps with reputation — 433). We honestly do not promise 'cleaning up the results'. Honestly about 'a real brand is needed': brand SEO works when there is a real brand with recognition and official resources. You cannot create 'brand protection' where there is effectively no brand — the brand itself is needed first. Honestly about competitors on the brand: competitors may legitimately run contextual ads on your brand query — this is outside SEO control (a matter of ad policies/platforms), and we honestly distinguish this. Honestly about 'no guarantee of full control': you can substantially strengthen your presence in the brand SERP, but you cannot guarantee that the entire brand SERP will be 'yours' — some results are outside your control. Honestly about the effect: it strengthens the presence of your official resources in the brand SERP, helping the user find exactly you, but you can control only yours (not others' reviews/news/ads), you cannot delete others' legitimate content, a real brand is needed, and full control of the SERP is not guaranteed. Honestly about access: a real brand and access to its resources are needed. An important boundary: this is brand SEO (your presence in the brand SERP); reputation — 433; Knowledge Panel — 414; Schema — 378. The base price starts from 50,000 ₽ (depends on the brand's current presence).

• For brand queries the top is occupied not by your resources (competitors, others' platforms, confusion).
• The brand's official resources are not optimized and get lost in the results for the name.
• A misconception that brand SEO can 'delete' others' content or guarantee the entire SERP.
• There is no real brand/recognition on which to build presence.

• Strengthening and optimizing one's own resources for brand queries
• Creating/optimizing official brand profiles and cards
• Structured data about the brand (378), a link with the Knowledge Panel (414)
• Monitoring the brand SERP and presence
• An honest assessment of the brand's reality and of what is outside your control
• Honest boundaries (we control only YOUR resources, not others' reviews/news/ads; you cannot delete others' legitimate content; a real brand is needed; full control of the SERP is NOT guaranteed)
• Documentation and handover
• Review with you

• Strengthened presence of official resources in the brand SERP
• By the name the user finds exactly you rather than competitors/confusion
• An honest assessment: what in the brand SERP is in your control and what is not
• Honest boundaries (you cannot clean up others'; full control is not guaranteed)

• We analyze the brand SERP and the brand's reality
• We strengthen and optimize our resources, profiles, markup, monitoring
• We honestly set boundaries (only ours, no cleaning up others') and hand over to you

• Can you remove negative/others' results from the results for my brand?

  No, honestly: brand SEO is not the removal of unwanted results. Legitimate third-party content (an honest review, news, criticism) cannot be 'removed' via SEO. We can strengthen YOUR official resources so they occupy more space in the brand SERP (this overlaps with reputation — 433), but we do not promise or do 'cleaning up the results' of others' legitimate content.

• Do you guarantee the entire brand SERP will be mine?

  No, honestly: you control only your resources. Third-party results — independent reviews, news, articles, competitors' ads on your brand — are outside your control and decided by Google/platforms. We can substantially strengthen your presence, but we cannot guarantee that the entire brand SERP will be 'yours' — some results do not depend on you.

• I have a new business without recognition — will you do brand SEO?

  First the brand itself is needed, honestly: brand SEO works when there is a real brand with recognition and official resources. You cannot create 'brand protection' where there is effectively no brand — there is nothing to protect and strengthen. We will honestly assess your case and, if there is no brand yet, propose first working on presence/recognition rather than sell 'protection' of emptiness.