Calculators and configurators
An interactive calculator or configurator on your site: a visitor sets parameters and immediately sees the price, calculation or a ready configuration, then leaves a request. It calculates for the client and brings warm leads.
Calculators and configurators — overview

A calculator or configurator is an interactive block on a site where a visitor sets parameters themselves (volume, material, options, area) and immediately sees the result: a price, a calculation or an assembled product configuration. The price and composition are recalculated in real time by your formulas. At the end the person leaves a contact to get the calculation or place an order. Unlike a quiz that leads through questions and qualifies the lead but does not calculate a price (see the “Quiz funnel” service), a calculator computes a concrete result from parameters. It fits services with price calculation (renovation, printing, logistics, loans) and products with options (furniture, windows, equipment configurations). The base price starts from 40,000 ₽ for a simple calculator; the total depends on the complexity of the formulas and integrations.
Problems we solve
- Your price depends on parameters (volume, material, options) — the client does not understand “how much”, and the manager recalculates it every time by hand.
- Without a price on the site, a visitor leaves for a competitor who has one.
- A product with options is hard to show: dozens of combinations, and the price and composition change with the choice.
- You want the client to estimate the cost themselves and come in already understanding the budget.
What's included in the Calculators and configurators service
- Calculation logic: parameters, formulas and price/composition dependencies
- Interface: fields, sliders, option toggles, instant recalculation
- Configurator: choosing options (material, size, configuration) — price and specification in real time
- Result and request: calculation on screen, sending to email or CRM, client contact
- Admin: editing prices and simple parameters without a developer (complex formulas are set up by us at the start or on request)
- Responsive and fast loading; embedding on a site or landing
- Integrations: CRM, messengers, analytics, UTM
- SEO foundation; hosted on a separate page or in a service/product card
What you get
- The client calculates the cost themselves — fewer routine questions for the manager
- A price on the site keeps the visitor and brings leads with a clear budget
- A product with options is shown clearly: choose it — see the price and composition
- You change prices and simple parameters yourself via the admin; complex formulas — on request
How the work goes: steps
- You leave a request and describe what to calculate: parameters, formulas, options
- We design the calculation logic, interface and integrations
- We build, connect CRM and launch on the site
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
How is a calculator different from a quiz?
A quiz is a survey for engagement and qualification: it leads through questions but does not calculate a price. A calculator computes a concrete result (price, volume, configuration) in real time from the parameters the client sets. A quiz is about “find out what is needed”, a calculator about “work out how much”. Sometimes they are combined.
Will we be able to change prices and formulas ourselves?
Prices and simple parameters — yes, via the admin without a developer. Complex formulas (branching, dependencies, special conditions) we set up at the start and help you change on request — that is safer than opening complex logic to everyone.
How much does it cost and what does the price depend on?
The base price starts from 40,000 ₽ for a simple calculator. Custom formulas, multi-level configurators, 3D previews and integrations are estimated separately. We calculate it after you describe the task.
About the provider
The «Calculators and configurators» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.