Corporate blog
A corporate blog: a section or a standalone site with articles and expert content — to attract clients from search, demonstrate your knowledge and engage your audience.
Corporate blog — overview
A corporate blog is a platform for regular articles: categories, a convenient editor, author pages, internal links. It can be a standalone site or built into your existing one. It works for content marketing: articles on your audience's queries bring free search traffic. Unlike documentation or a help center (which give instructions and support), a blog is marketing articles that attract clients. The price covers building the platform; writing the articles and promoting them are separate services.
Problems we solve
- Ads keep getting more expensive, and you have no free search traffic from informational queries.
- You know your field well, but clients don't see it — there's no place to show your expertise.
- You have articles and materials, but nowhere to publish them in a structured, convenient way — they get lost in social media.
What's included in the Corporate blog service
- Blog structure: categories, tags, author pages
- A readable, on-brand design for the article page and the feed
- A convenient editor (CMS): you publish and edit articles yourself
- SEO for articles: titles, meta, internal linking, structured data, sitemap
- Subscription blocks and calls to action inside articles
- Adaptation for phones and tablets
- Analytics connected
- Built into your existing site or launched on a separate domain
What you get
- Articles bring free search traffic — and keep working for you for years
- Useful content nurtures your audience: people arrive already prepared to buy
- You manage posts and see in analytics what gets read — without a developer
How the work goes: steps
- We discuss topics, audience and goals — and build the structure and categories
- We design the article page and the feed, and agree on them
- We set up the CMS and SEO, publish the first articles or train you — and launch
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can the blog be built into my existing site?
Yes. We make the blog a section of your current site or a standalone site on its own domain — whichever suits your goal.
Who writes the articles?
Your authors can; we can also help with topics and SEO-friendly texts. The blog is the platform; filling it with articles is discussed separately.
How does a blog help sales?
Articles bring people from search and nurture them: a person reads, comes to trust you, and arrives already prepared to buy.
About the provider
The «Corporate blog» service is provided by PDV Expert — a team specialising in «Website creation and improvement». We work under contract and deliver a written report with recommendations.