Crisis communications

Crisis communications is PR-level crisis management (broader than social media moderation): a fast assessment of the situation and stakeholders, a crisis plan and scenarios, developing an honest official position/statements, media relations in a crisis (work with journalists, reactive comments), coordinating channels (media, social networks, employees, partners), monitoring, a post-mortem and reputation recovery. The work: assessment, plan, position, media, coordination. Honestly about 'an honest reaction, not covering up', this is key and fundamental: proper crisis management is to quickly, honestly and humanely acknowledge/explain the situation and show actions, NOT to hush up, lie, pressure media or create fake positivity. Concealment almost always worsens the crisis and destroys trust. Honestly about 'extinguishing cannot be guaranteed': we reduce damage, help regain control of the narrative and respond with dignity, but the outcome depends on the essence of the problem, its reality, the company's actions and external factors; it is impossible to guarantee that any crisis will fade away. Honestly about 'the cause must be solved': if a real problem is at the root, communication without correction is temporary masking; we will honestly say that the cause must be solved. Honestly about 'media are independent': we do not control what and how journalists write; we can work with facts and a position but not dictate to editorial teams. Honestly about 'speed and coordination are critical': in a crisis the first hours and a unified position across all channels matter. Honestly about 'without manipulation/hidden advertising': we do not pressure, bribe or fabricate. Honestly about the effect: it runs crisis communications (assessment, plan, honest position, media, coordination, monitoring), reducing reputational damage and helping regain control of the narrative, but does not guarantee extinguishing the crisis; we do not cover up the truth; the cause must be solved; media are independent. Honestly about access: access to information/decision-makers, readiness to act honestly and fast are needed. An important boundary: this is PR crisis management; crisis management in social media (moderation) — 504; PR support — 528; reputation/sentiment — 506. The base price starts from 35,000 ₽ for response (scale/urgency by agreement).

• A reputational crisis in media/the information field, no plan, position and coordination.
• The temptation to cover up the crisis: hushing up, pressuring media, fake positivity (worsens it).
• A misconception that a crisis can be guaranteed to be 'extinguished' by communication.
• Masking a real problem instead of solving it; losing time in the first hours.

• A fast assessment of the situation, stakeholders and risks
• A crisis plan/scenarios and an honest official position/statements
• Media relations in a crisis (journalists, reactive comments)
• Coordinating channels (media/social networks/employees/partners), monitoring
• An honest assessment: what can be done by communication and what requires solving the cause
• Honest boundaries (an honest reaction, not covering up; extinguishing cannot be guaranteed; the cause must be solved; media are independent; without manipulation/hidden advertising)
• A post-mortem and reputation recovery
• Review with you

• A coordinated honest crisis response (plan, position, media, channels)
• Reduced reputational damage and regained control of the narrative (without covering up)
• An honest assessment: what communication closed and what requires solving the cause
• Honest boundaries (not a guarantee of extinguishing; we do not cover up the truth; media are independent)

• We assess the situation/stakeholders, prepare a plan and an honest position promptly
• We run media relations and channel coordination honestly, monitor
• We honestly set boundaries (we do not cover up; solve the cause; media are independent) and do a post-mortem

• Will you extinguish the crisis guaranteed?

  No, honestly: we reduce damage, help regain control of the narrative and respond with dignity, but the outcome depends on the essence of the problem, its reality, the company's actions and external factors. It is impossible to guarantee that any crisis will fade away. We will honestly handle the communication, without a promise of full extinguishing.

• Can the crisis be hushed up or media pressured?

  No, honestly: hushing up, pressuring editorial teams, fake positivity almost always worsen the crisis and destroy trust. Media are independent — we work with facts and an honest position, not dictate to them. An honest and fast reaction is more effective and safer than covering up.

• What if the problem is real?

  Then it must be solved, honestly: if a real problem is at the root of the crisis, communication without correction is only temporary masking, and the crisis will return. We will honestly say that the cause must be solved and help build honest communication around real actions.