Cross-promotion
We organize cross-promotion (mutual PR): selecting relevant accounts/brands with a close audience and mutual recommendations, joint activities. Honestly and bluntly upfront: the effect depends on the partner's relevance and the reality of their audience — cross-promotion with an irrelevant or inflated account is useless. And in essence: clicks/subscribers ≠ sales; growth is not guaranteed. We always check partners for inflation. Without promises of reach and sales.
Cross-promotion — overview
Cross-promotion is the organization of mutual promotion with other accounts/brands: finding and checking relevant partners with an overlapping but non-competing audience, agreeing formats (mutual posts/stories/mentions, joint streams/materials), agreeing terms, implementation and evaluation. The work: partner selection, checking their audience, agreement, implementation. Honestly about 'the effect depends on the partner', this is key: the result of cross-promotion is determined by how relevant the partner's audience is to you and how real it is. Cross-promotion with an irrelevant account will not give a target influx, and with an inflated one — it will give dead subscribers. 'We do cross-promotion — you will grow' = a lie without caveats. Honestly about 'checking partners for inflation', this is critical: we check partner accounts for audience reality (engagement, dynamics, signs of bots) and do not recommend exchange with inflated ones — otherwise you will get empty figures. Honestly about 'clicks/subscribers ≠ sales': cross-promotion gives reach, new subscribers, trust through recommendation, but does not equal sales — they depend on the product, offer, content. Honestly about 'growth is not guaranteed': even with a good partner the influx depends on presentation, offer, timing; specific figures cannot be promised. Honestly about 'mutuality and honesty': the exchange must be honest (real recommendations, without deceiving the audience with fake 'personal' advice without a partnership label where required). Honestly about 'depends on your content': if people come to you but the content is weak — they will not stay. Honestly about the effect: it selects relevant checked partners and organizes honest cross-promotion, giving reach/subscribers/trust, but this is not a guarantee of growth/sales; it depends on the relevance and reality of the partner's audience; a click/subscriber ≠ a sale; we check for inflation. Honestly about access: your account with content, an understanding of the target audience for partner selection are needed. An important boundary: this is cross-promotion (SMM growth); collaborations with bloggers/brands — 500; influencer/PR — group 508; platform management — 473-487. The base price starts from 15,000 ₽ for organizing exchanges (depends on volume).
Problems we solve
- You need cross-promotion but partner selection and assessing their audience are unclear.
- Cross-promotion with an irrelevant/inflated partner (useless or dead influx).
- A misconception that clicks/subscribers from an exchange = sales.
- Expecting guaranteed growth; weak own content (those who come do not stay).
What's included in the Cross-promotion service
- Selecting relevant partners with an overlapping, non-competing audience
- Checking partners' audience for reality/inflation (engagement, dynamics, bots)
- Agreeing formats (mutual posts/stories/mentions, joint activities)
- Agreeing terms, implementation and result evaluation
- An honest assessment: what depends on the partner/content and what on the product/offer
- Honest boundaries (the effect depends on the relevance/reality of the audience; a click/subscriber ≠ a sale; growth is not guaranteed; checking for inflation; honesty of the exchange)
- Documentation and handover
- Review with you
What you get
- Organized honest cross-promotion with checked relevant partners
- Reach, new subscribers and trust through recommendation (without inflated partners)
- An honest assessment: what the exchange gives and what depends on your content/product/offer
- Honest boundaries (not a guarantee of growth/sales; a click ≠ a sale; depends on the partner)
How the work goes: steps
- We select partners, check their audience for reality
- We agree formats and terms, implement an honest exchange
- We honestly set boundaries (depends on the partner/content; a click ≠ a sale) and evaluate the result
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will cross-promotion definitely give growth?
Not guaranteed, honestly: the result depends on how relevant the partner's audience is to you and how real it is. With an irrelevant partner there will be no influx, with an inflated one — dead subscribers will come. Plus even with a good partner the influx depends on presentation and offer. We honestly select relevant checked partners and increase the chances, without guarantees of figures.
How do you choose partners?
By relevance and audience reality, honestly: we look for accounts with an overlapping but non-competing audience and always check them for inflation (engagement, dynamics, signs of bots). An exchange with an inflated account will give empty figures — we do not recommend such.
Will the subscribers who come buy?
Not by themselves, honestly: cross-promotion gives reach, subscribers and trust through recommendation, but a click/subscriber ≠ a sale — sales depend on the product, offer, content. And if people come to you but the content is weak, they will not stay. We will honestly say if the problem is in your content/offer.
About the provider
The «Cross-promotion» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.