Custom monthly reports
Every month we prepare a clear report on your key metrics — traffic, leads, sales, ads, whatever matters to you — with dynamics, comparison to the previous period and a short human comment: what grew, what dropped, what to pay attention to. So you do not dig through the accounts yourself. Honestly upfront: this is a regular summary and description of facts, not strategic consulting and not metric growth; and accuracy depends on the quality of your data.
Custom monthly reports — overview
Custom monthly reports is an ongoing (monthly) service: once a month we collect data from your sources (analytics, ad accounts, CRM), consolidate key metrics into a single report with dynamics and period comparison, and add a short clear comment — what changed, where the anomalies are, what to check. The format is a document/slides/dashboard as agreed. Honestly about the essence, this matters: this is descriptive reporting (what happened) and basic commentary, NOT deep analytical/strategic consulting, NOT conclusions-decisions for you and NOT metric growth — we show and explain the numbers, but decisions and growth work are yours; the report itself does not raise the metrics. Honestly about data: the report is as accurate as the sources — wrong tagging or a dirty CRM will distort the numbers (garbage in, garbage out); if data is not set up, setup is needed first. Honestly about the nature of metrics: the comment describes dynamics and correlations ('it grew after this'), not a proven cause — a deep root-cause analysis is separate analytical work. Honestly about the boundary: this is regular reporting, not real-time monitoring (anomalies during the month are caught by monitoring, a separate service) and not an audit. If you have an analyst or a dashboard suffices, separate reports may be redundant. Requirements: access to the data sources (can be limited). Picture this: instead of 'I don't log into the accounts, no idea what's up with the ads' you get a clear summary with highlights once a month. The base price starts from 12,000 ₽ per month; it depends on the number of sources and report depth.
Problems we solve
- No time or desire to dig through accounts and reports yourself.
- You do not see the dynamics of key metrics month over month.
- Data exists but does not add up into a clear picture.
- You learn of drops late and without explanation.
What's included in the Custom monthly reports service
- Collecting data from sources (analytics, accounts, CRM) once a month
- A summary of key metrics with dynamics and period comparison
- A short clear comment: what grew/dropped/to check
- Format as agreed (document/slides/dashboard)
- Flagging anomalies and data gaps
- Monthly regular preparation
- A delivery channel of your choice
- Data access (including limited)
What you get
- A clear monthly picture without digging through accounts
- Dynamics and comparison to the previous period are visible
- Highlights: what matters and what to check
- A base for decisions (strategy and growth — separately)
How the work goes: steps
- We clarify the needed metrics, sources, format and highlights; collect access
- We set up collection and a report template
- We prepare and send the report monthly, with a call if needed
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will the reports raise my metrics?
No. The report shows and explains the numbers, but by itself it does not raise sales or conversion. Decisions and growth work are made by you or your specialist; reporting is a base for decisions, not a replacement for them.
Is this deep analytics and strategy?
No, this is descriptive reporting with basic commentary (what happened and what to note). A deep root-cause analysis, hypotheses and strategy are separate analytical work; the comment shows correlations, not a proven cause.
How is this different from monitoring?
Reports are a regular monthly summary. Monitoring catches anomalies and breakages in real time during the month (a separate service). They are often used together: monitoring so you don't miss things, the report to make sense of the picture.
About the provider
The «Custom monthly reports» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.