Email accessibility
We make emails accessible: semantic coding, alt texts, contrast, font size, screen reader support, a logical order — so the email is read by everyone, including people with perception differences. Honestly and bluntly upfront: accessibility is about inclusivity, quality and risk reduction, NOT about sales growth by itself. It expands audience reach and improves the experience but does not guarantee conversion. WCAG is a guideline, absolute '100% accessibility' does not exist. Without promises of sales.
Email accessibility — overview
Email accessibility is bringing emails up to accessibility standards: a semantic HTML structure (roles, headings, reading order), alt texts for images, sufficient contrast and font size, screen reader support, correct operation without loading images, dark mode consideration, testing with accessibility tools. The work: an accessibility audit, coding/content fixes, testing. Honestly about 'this is inclusivity/quality, not sales growth', this is key: accessibility makes emails readable for everyone, including people with vision/perception impairments, improves overall UX and reduces legal/reputational risks — but by itself it does not increase sales; they are determined by the offer, content, base. 'We make accessibility — sales will grow' = a lie. Honestly about 'it expands the audience but does not guarantee conversion': accessible emails reach and are clear to more people (plus display better without images), which is good, but conversion depends on the product/offer. Honestly about 'WCAG is a guideline, not an absolute': we follow standards (WCAG), but in the email environment (client limitations) 100% accessibility cannot be achieved; we make it as accessible as possible within the possible. Honestly about 'depends on clients': screen reader/semantics support in mail clients is limited and varies — we improve but do not fully control the clients. Honestly about 'accessibility ≠ design for beauty': sometimes accessibility requires simplification/contrast at the expense of 'polished' design — this is a conscious balance in favor of readability. Honestly about the effect: it brings emails up to accessibility standards (semantics, alt, contrast, screen readers), expanding reach and improving UX/reducing risks, but this is not sales growth; WCAG is a guideline, there is no absolute; it depends on clients; conversion is from the offer/product. Honestly about access: templates/emails, an ESP are needed. An important boundary: this is email accessibility; templates/coding — 553/558; rendering tests — 557; interactivity — 555. The base price starts from 15,000 ₽ for an accessibility audit/improvement.
Problems we solve
- Emails are inaccessible for screen readers/the visually impaired, no alt/contrast/semantics.
- A misconception that accessibility by itself increases sales.
- Expecting '100% accessibility' (unattainable in the email environment).
- An email is unreadable without images/in dark mode; ignoring legal/reputational risks.
What's included in the Email accessibility service
- An accessibility audit of emails (semantics, alt, contrast, font, reading order)
- Fixing coding/content to standards (WCAG guideline)
- Screen reader support and correct operation without loading images, dark mode consideration
- Testing with accessibility tools
- An honest assessment: what accessibility improves (reach/UX/risks) and what depends on the offer
- Honest boundaries (inclusivity/quality, not sales growth; expands reach, not a guarantee of conversion; WCAG a guideline, no absolute; depends on clients; a balance with design)
- Documentation and handover
- Review with you
What you get
- Accessible emails (semantics, alt, contrast, screen reader support)
- Expanded audience reach, better UX and reduced legal/reputational risks
- An honest assessment: what accessibility gives and what depends on the offer/product
- Honest boundaries (not sales growth; WCAG a guideline; depends on clients; conversion from the offer)
How the work goes: steps
- We audit accessibility, fix coding/content to standards
- We ensure semantics/alt/contrast/screen readers, test
- We honestly set boundaries (accessibility ≠ sales; no absolute) and hand over
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will email accessibility boost sales?
Not directly, honestly: accessibility is about inclusivity, quality and risk reduction; it expands reach (the email is clear to more people, including with screen readers and without images) and improves UX, but by itself does not increase sales — they are determined by the offer, content, product. 'We make accessibility — sales will grow' is a deception.
Will you make 100% accessibility?
As much as possible within the possible, honestly: we follow standards (WCAG), but in the email environment semantics/screen reader support by clients is limited and varies — absolute 100% accessibility cannot be achieved. We make emails as accessible as possible and honestly indicate the clients' limitations.
Will accessibility spoil the beautiful design?
Sometimes it requires a balance, honestly: accessibility may require greater contrast, font size or simplification at the expense of 'polished' design — this is a conscious choice in favor of readability for everyone. We seek a balance of aesthetics and accessibility rather than sacrifice one entirely for the other.
About the provider
The «Email accessibility» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.