Expert interview
We organize interviews of your expert in media, podcasts, blogs: platform selection, pitch, speaker preparation, coordination. Honestly and bluntly upfront: this is outreach and organization, NOT a guarantee of release — the platform/editorial team decides itself, consent is not guaranteed. An interview builds expertise, trust and awareness but does not equal direct sales. A real expert speaker and an interesting topic are needed. Honest answers, without hidden self-promotion. Without promises of publication and sales.
Expert interview — overview
Expert interview is organizing your speaker's appearances in an interview format: defining expert topics and the angle, selecting relevant platforms (industry media, podcasts, YouTube/blogs, conferences), pitching platforms/hosts, preparing the speaker (talking points, rehearsal, crisis questions), coordinating the recording/release, subsequent use of the material. The work: topics, selection, pitch, speaker preparation, coordination. Honestly about 'outreach, not a guarantee of release', this is key: we select platforms and pitch, but consent and release are decided by the platform/editorial team; publication/airing cannot be guaranteed, especially with large media. Honestly about 'an interview ≠ direct sales': the format builds expertise, trust, awareness and the reputation of the speaker/brand, but does not equal sales — they depend on the product, offer, funnel. 'We do an interview and sales will come' = a lie. Honestly about 'a real expert and topic are needed': the format works if the speaker is genuinely competent and the topic is interesting to the platform's audience; platforms do not take an 'empty' speaker, and the audience reads it. Honestly about 'honest answers, not advertising': an interview is expertise and value, not hidden self-promotion; an intrusive promo subtext repels the audience and the platform. Honestly about 'no reach/tone guarantee': reach depends on the platform, and the host may ask awkward questions — the speaker must be ready to answer honestly. Honestly about 'depends on the platform/geo': some platforms are foreign/niche — we account for this. Honestly about the effect: it organizes an expert interview (topics, selection, pitch, speaker preparation, coordination), increasing expertise/trust/awareness, but this is not a guarantee of release/reach/sales; the platform decides itself; a real expert is needed; honest answers without self-promotion. Honestly about access: a real competent speaker, topics, readiness for preparation/filming are needed. An important boundary: this is interviews/expert appearances (PR); your own podcast episodes — 496; case story — 527; PR support — 528. The base price starts from 20,000 ₽ for organizing an interview (depends on platforms/volume).
Problems we solve
- You need expert interviews in media/podcasts but platform selection and the pitch are unclear.
- A misconception that the interview will definitely be released (the platform/editorial team decides).
- A misconception that an interview = direct sales; intrusive self-promotion instead of expertise.
- A weak/incompetent speaker or an uninteresting topic; unpreparedness for awkward questions.
What's included in the Expert interview service
- Defining expert topics and the angle for the platforms' audience
- Selecting relevant platforms (media/podcasts/blogs/conferences), pitching
- Preparing the speaker (talking points, rehearsal, crisis questions)
- Coordinating the recording/release, subsequent use of the material
- An honest assessment: is there a real expert/topic and chances of release
- Honest boundaries (outreach ≠ a guarantee of release; an interview ≠ direct sales; a real expert is needed; honest answers without self-promotion; no reach/tone guarantee)
- Documentation and handover
- Review with you
What you get
- Organized expert interviews on relevant platforms (where they agree)
- Increased expertise, trust and awareness of the speaker/brand
- An honest assessment: what an interview gives and what depends on the product/offer/platform
- Honest boundaries (not a guarantee of release/reach/sales; a real expert is needed)
How the work goes: steps
- We define topics/the angle, select platforms, pitch
- We prepare the speaker (talking points/rehearsal), coordinate the recording/release
- We honestly set boundaries (release not a guarantee; an interview ≠ sales) and use the material
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will the interview definitely be released in media?
Not guaranteed, honestly: we select platforms and pitch, but consent and release are decided by the platform/editorial team — especially large media select carefully. Publication/airing cannot be guaranteed. We honestly increase the chances with quality preparation and pitching, but without a guarantee of release.
Will an interview bring sales?
Not directly, honestly: the format builds expertise, trust, awareness and reputation, but an interview ≠ sales — they depend on the product, offer, funnel. 'We do an interview and sales will come' is a deception. We honestly strengthen the expert presence, without guarantees of sales.
Can the product be subtly advertised in the interview?
In moderation and honestly, but not with hidden self-promotion: an interview is valued for expertise and value, and an intrusive promo subtext repels the audience and the platform (and platforms often directly forbid advertising in interviews). We focus on the speaker's real expertise; the product is mentioned appropriately and honestly, not disguised.
About the provider
The «Expert interview» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.