Favicon set
We prepare a complete favicon set — the small site icons visible in the browser tab, bookmarks, on the phone's home screen. We make all the needed sizes and formats for different browsers and devices so it displays correctly and crisply everywhere. Honestly upfront: this is a small but technical task — the favicon is one, but the formats and sizes are many (for different browsers, iOS, Android, Windows tiles); it is important the mark stays recognizable at a tiny size; it is a neat detail affecting professional impression, not sales.
Favicon set — overview

A favicon set is preparing all variants of the small site icon for correct display everywhere: the classic favicon.ico, PNGs of various sizes for modern browsers, apple-touch-icon for iOS (adding to the home screen), icons for Android/PWA (manifest), Windows tiles, plus correct markup in code (link tags, web manifest). The goal is for the icon to display crisply in the tab, bookmarks and on the home screen, not blurry or as a default 'blank page'. Honestly about the scope, this is important to understand: a favicon seems a trifle, but technically it is NOT one file. Different browsers and devices require different sizes and formats (from 16×16 in the tab to 180×180+ for iOS and larger for PWA), plus correct markup. Making one favicon.ico carelessly means getting blurry or missing icons on some devices. We make a complete correct set. Honestly about design at a small size: at a tiny size (16×16) a complex logo turns to mush — often a simplified, recognizable version of the mark is needed specifically for the favicon. We account for this. Honestly about the effect: it is a neat detail affecting professional impression and tab recognition but NOT sales — do not expect a business result from a favicon. Honestly about the prerequisite: a logo/mark (918) is needed, on which the favicon is based. Honestly about access: a logo and access to the site for markup are needed. An important boundary: this is favicons; the app store icon — 932 (different); logo — 918. Picture this: instead of 'a blurry or default tab icon' — a crisp recognizable favicon on all devices. The base price starts from 6,000 ₽.
Problems we solve
- A blurry or default 'blank page' icon in the tab.
- On iOS/Android the icon is off when added to the screen.
- The favicon is not set up for different browsers/devices.
- A complex logo turns to mush at a small size.
What's included in the Favicon set service
- A complete favicon set (ico, PNG, apple-touch, Android/PWA, Windows)
- All the needed sizes for browsers and devices
- A simplified recognizable mark version for small size
- Correct markup in code (link tags, web manifest)
- Display check on different devices
- Honest boundaries (a neat detail, does not affect sales)
- Reliance on the logo/mark (918)
- Handover and review with you
What you get
- A crisp favicon in the tab, bookmarks, on the home screen
- Correct display in all browsers and on devices
- A recognizable mark even at a tiny size
- A professional detail (without expecting sales from it)
How the work goes: steps
- We take the logo/mark (918); prepare a simplified small-size version
- We generate all formats/sizes and markup
- We check on devices, hand over with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Isn't a favicon just one file?
Not anymore, honestly: technically it is a set. Different browsers and devices require different sizes and formats (from 16×16 in the tab to 180×180+ for iOS and larger for PWA), plus correct markup in code. Making one favicon.ico carelessly means getting blurry or missing icons on some devices. We make a complete correct set so it displays crisply everywhere.
Can the logo just be shrunk to 16×16?
Often no, honestly: a complex logo at a tiny size turns into unreadable mush. Usually a simplified, recognizable version of the mark is needed specifically for the favicon (e.g. just a monogram or key element). We account for this so the icon stays recognizable even at the smallest size rather than being a blurry blob.
Will a favicon affect sales?
No, honestly: it is a neat detail affecting professional impression and tab recognition among many open ones, but not sales. Do not expect a business result from a favicon. It is an important trifle for brand coherence (so there is no default 'blank page'), not a sales tool — we honestly state this.
About the provider
The «Favicon set» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.