Conversion funnel monitoring
We continuously watch your funnel — from visit to the target action — and signal when the pass-through at some step drops sharply: after a deploy, a breakage, an ad change. So you catch a conversion drop the same day rather than seeing a failure in the end-of-month report. Often this is the first sign of a technical breakage. Honestly upfront: this is anomaly detection and alerting, not raising conversion and not fixing — those are separate tasks.
Conversion funnel monitoring — overview
Conversion funnel monitoring is an ongoing (monthly) service: we connect to your analytics/event data, describe the key funnel (e.g. visit → product → cart → checkout → payment, or visit → form → lead) and watch step-to-step transitions in real time relative to the usual level. On a sharp step-conversion drop, a break or an anomaly an alert arrives with where and how much dropped. The main value: a sharp drop often means not 'bad UX' but a technical breakage (a step broke after a release, analytics fell off, a button is not clickable, payment failed) — and catching it early matters most. Honestly about the essence: this is detection and alerting, NOT raising conversion and NOT fixing — improving the funnel (CRO, audit, rework) and fixing a breakage are separate services; monitoring shows what and where dropped, while decisions and the work are done by you or by us separately. Honestly about data: it is all built on your analytics and event tagging — if events are set up incompletely or wrongly, the funnel will be inaccurate (garbage in, garbage out); we help verify it, but analytics setup is separate work. And honestly about the nature of metrics: we see correlation and anomalies ('it dropped after this'), not a proven cause — why exactly it dropped needs investigation; thresholds are tuned to traffic and seasonality, on low traffic the signal is less reliable and false alarms are possible. Coverage is the described funnel and configured events; someone must react to an alert. An important boundary: this is funnel-anomaly monitoring, not a conversion audit/optimization (separate), not analytics setup and not development. If traffic and conversions are low, there will not be enough statistics for anomalies. Picture this: instead of 'at the end of the month we saw leads halved because form submission broke after a release' you get an alert on the day of the drop. The base price starts from 12,000 ₽ per month; it depends on the funnel complexity and traffic volume.
Problems we solve
- You learn of a conversion failure due to a breakage from a report after the fact.
- You do not see in real time at which funnel step abandonment spikes.
- Leads/sales dropped and you look for the cause and step blindly.
- You cannot tell normal fluctuations from an anomalous step drop.
What's included in the Conversion funnel monitoring service
- Connecting to analytics/event data and describing the key funnel
- Real-time control of step transitions relative to normal
- Alerts on a sharp step drop, a break or an anomaly
- An indication of where and how much dropped
- Thresholds tuned to traffic and seasonality (fewer false positives)
- Verification of funnel events (flagging gaps, not setup)
- Monthly continuous operation
- An alert channel of your choice (email, messenger, webhook)
What you get
- You learn about a step drop the same day, not from a monthly report
- You see at which step and how much fell
- You often catch a technical breakage early
- You know where to investigate (optimization/fixing — separately)
How the work goes: steps
- We clarify the funnel, the usual level, seasonality and the alert channel; collect access to analytics
- We describe the steps, set up anomaly control and thresholds
- We launch monitoring, calibrate on real data
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will you raise the funnel conversion?
No, that is not the goal of the monitoring. Raising conversion is an audit and optimization (CRO) and rework, separate services. These alerts quickly catch anomalies and breakages so you do not lose leads and sales silently; decisions and growth work are done by you or by us separately.
Will you say exactly why it dropped?
We show where and when it dropped (correlation and anomaly), but not a proven cause — why exactly needs investigation. Often it is a technical breakage, and monitoring helps quickly suspect and check that.
Can the funnel data be trusted?
The funnel is only as accurate as your events and analytics are set up. With incomplete/wrong tagging the picture will be distorted (garbage in, garbage out). We help verify and flag gaps, but analytics setup is separate work; on low traffic the signal is less reliable.
About the provider
The «Conversion funnel monitoring» service is provided by PDV Expert — a team specialising in «Diagnostics & monitoring». We work under contract and deliver a written report with recommendations.