GEO (Generative Engine Optimization)
GEO (Generative Engine Optimization) — we work on making generative AI (ChatGPT, Gemini, Perplexity, Claude etc.) more likely to mention and correctly represent your brand when answering users. It is about brand presence in the world of AI answers. Honestly upfront: GEO is the youngest and most UNsettled area of all; there is no proven methodology, the algorithms of generative engines are closed, and it is NEITHER possible to guarantee a brand mention NOR to control what exactly the AI says about you — we raise the chances and work with what can really be influenced.
GEO (Generative Engine Optimization) — overview
GEO is optimizing brand presence in generative AI engines: the goal is for the AI, when answering users, to mention your brand/product more often and accurately and rely on truthful information about you. We work with what can really be influenced: the quality and accessibility of brand information in open sources, factual accuracy and consistency of data, authoritative mentions, structure and clarity of content the AI can rely on. Honestly about immaturity, this is key and most important: GEO is the newest and least settled area of AI search. A generally accepted, proven methodology of 'how to make AI mention a brand' does NOT exist; it is a frontier with hypotheses, not a polished service with a predictable result. We honestly say this rather than sell a 'GEO secret'. Honestly about double absence of control: (1) we CANNOT guarantee the AI will mention your brand — closed models decide; (2) we do NOT control WHAT exactly the AI says — it can err or distort (hallucinations about the brand are a separate topic of monitoring 891). One can only influence what information about you is available and how good it is. Honestly about 'influence, not control': GEO is improving the brand's 'information footprint', raising the chances of a correct mention, not a remote control for AI answers. Honestly about the effect and measurability: measuring brand mentions in AI is hard and incomplete; we honestly assess what can really be tracked and do not draw pretty metrics that do not exist. Honestly about the link: GEO overlaps with reputation, PR, quality content and AI search (887)/AEO (888). Honestly about access: access to brand content/information is needed. An important boundary: this is GEO; AI search — 887, AEO — 888, brand-hallucination monitoring — 891. Picture this: instead of 'the AI says whatever about you or stays silent' — an improved information footprint raising the chance of a correct mention. The base price starts from 40,000 ₽ (depends on scope).
Problems we solve
- AI assistants do not mention the brand or speak inaccurately.
- Brand information in open sources is scattered/outdated.
- You want presence in AI answers, but everyone promises a 'guarantee'.
- It is unclear what can be influenced at all in the world of AI answers.
What's included in the GEO (Generative Engine Optimization) service
- Improving the quality and accessibility of brand information
- Factual accuracy and consistency of data about you
- Working with authoritative mentions and content
- An honest assessment of measurability of AI mentions
- Honest boundaries (no methodology; neither mention nor output guaranteed)
- A link with AI search (887), AEO (888), monitoring (891)
- Coordination with reputation/content
- Handover and review with you
What you get
- An improved brand information footprint for AI
- A higher chance of a correct mention (no guarantee)
- An honest understanding of the young area's limits
- A focus on what can really be influenced
How the work goes: steps
- A brand-information audit in open sources; collect access
- We improve the quality, accuracy and accessibility of brand data
- We honestly assess measurability and result limits with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Do you guarantee the AI will mention my brand?
No, and that is doubly honest. First, mentions are decided by closed generative models — it cannot be guaranteed. Second, GEO is the youngest area without a proven methodology: a 'secret of making AI mention a brand' does not exist. We improve the brand's information footprint, which raises the chances, but anyone guaranteeing a mention in ChatGPT is misleading.
Can you control what the AI says about the brand?
No, honestly: we do not control the AI's output. It can err or distort information about you (these are hallucinations, and their monitoring is a separate service 891). We only influence what brand information is available and how good and accurate it is. GEO is improving the 'information footprint', not a remote control for AI answers. There is influence, but no control.
Is GEO already a working service with a predictable result?
Honestly — it is a frontier, not a polished pipeline. A generally accepted GEO methodology does not yet exist, algorithms are closed and change. We work with what can really be influenced (the quality and accessibility of brand information) and honestly assess what is measurable. We do not sell a 'GEO secret' — we honestly raise chances in a new area and openly speak about its immaturity.
About the provider
The «GEO (Generative Engine Optimization)» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.