Google Shopping

Google Shopping is Google's product advertising: ads with an image, price and product name shown in Google search and on the 'Shopping' tab. It works through the combination of Google Merchant Center (the product feed) + Google Ads (campaigns). The work: checking availability by geo, setting up/checking the product feed in Merchant Center, Shopping/Performance Max campaigns in Google Ads, feed and bid optimization, management. Honestly about availability, this is critical: Google suspended ad sales in Russia — Google Ads/Shopping are unavailable in the RF. The channel is relevant for businesses operating in markets where Google Shopping is available (other countries). We honestly check availability for your geo/market and will not undertake to set up the unavailable — that would be a deception. If the channel is unavailable for your task — we will honestly say so and propose available ones (Yandex.Market/marketplaces — 571). Honestly about 'a correct product feed is needed': Shopping depends entirely on feed quality (titles, images, prices, GTIN, availability); errors in the feed/Merchant Center block impressions. Often the main work is the feed itself. Honestly about 'advertising ≠ a guarantee of sales/ROI': product ads bring targeted traffic, but sales and return depend on the price (Shopping is very price-sensitive — the price is visible immediately), competition, card/site quality, the assortment. Advertising increases the chances, does not guarantee revenue; 'guaranteed ROAS' = a lie. Honestly about 'works while there is a budget'. Honestly about 'the auction/moderation decides': the cost per impression is determined by the auction; the feed/store go through Merchant Center moderation (strict requirements). Honestly about 'traffic ≠ sales'. Honestly about transparency: the ad budget ≠ commission. Honestly about the effect: it sets up Merchant Center + Shopping/PMax campaigns with an availability check and feed work, bringing targeted traffic, but it is not a guarantee of sales/ROI; unavailable in the RF; a correct feed is needed; works while there is a budget; the auction/moderation decides. Honestly about access: an available market/geo, a product feed/store, a budget, Google access are needed. An important boundary: this is Google Shopping (Google's product advertising); regular Google Ads (search/Display) — 438; Yandex.Market/marketplaces — 571; the feed/product cards — 302/350. The base price starts from 28,000 ₽ for setup/management (the ad budget is separate).

• You need product advertising in Google (Shopping) but Merchant Center, the feed and availability are unclear.
• Not knowing that Google Ads/Shopping are unavailable in the RF (a risk of undertaking an unavailable channel).
• Errors/a weak product feed block impressions or drain the budget.
• A misconception that Shopping guarantees sales/ROAS; traffic = sales.

• Checking Google Shopping availability for your geo/market (unavailable in the RF — honestly)
• Setting up/checking the product feed in Google Merchant Center (titles, photos, prices, GTIN, availability)
• Shopping/Performance Max campaigns in Google Ads, feed and bid optimization
• Management, analysis and optimization
• An honest assessment: is the channel available and what depends on the feed/price/assortment
• Honest boundaries (unavailable in the RF; a correct feed is needed; advertising ≠ a guarantee of sales/ROI; works while there is a budget; the Merchant Center auction/moderation decides; traffic ≠ sales; budget ≠ commission)
• Documentation and handover
• Review with you

• Set up Merchant Center and Shopping/PMax campaigns (where Google Shopping is available)
• A correct product feed and targeted traffic
• An honest assessment of availability and what depends on the feed/price/assortment
• Honest boundaries (unavailable in the RF; not a guarantee of sales/ROI; works while there is a budget)

• We check availability by geo, set up/fix the product feed in Merchant Center
• We launch Shopping/PMax campaigns, optimize the feed and bids, manage
• We honestly set boundaries (availability, the feed, not an ROI guarantee; budget separate) and report

• Does Google Shopping work in Russia?

  No, honestly: Google suspended ad sales in Russia — Google Ads/Shopping are unavailable in the RF. The channel is relevant for businesses in markets where Google Shopping is available (other countries). We honestly check availability for your geo/market and will not undertake to set up the unavailable. If the channel is unavailable to you — we will honestly propose alternatives (Yandex.Market/marketplaces — 571).

• Is it enough to launch a campaign — the feed doesn't matter?

  No, honestly: Google Shopping depends entirely on product feed quality (titles, images, prices, GTIN, availability). Errors in the feed or Merchant Center block impressions, and a weak feed drains the budget. Often the main work is the feed itself. We will honestly start with the feed and say if the problem is in it, not the campaign.

• Do you guarantee sales/ROAS?

  No, honestly: product ads bring targeted traffic, but sales and return depend on the price (Shopping is very price-sensitive — the price is visible immediately), competition, card/site quality, the assortment. Advertising increases the chances but does not guarantee revenue; 'guaranteed ROAS' is a deception. We honestly manage and optimize, without guarantees.