Greeting emails
We write greeting email texts: for holidays, birthdays, anniversaries — warm, sincere, in the brand's tone. Honestly and bluntly upfront: greetings strengthen relationships and loyalty, but it is a connection and goodwill tool, NOT a direct sales channel. And the key: a greeting should be sincere, not a disguised sale under the guise of warm words — an intrusive offer in a greeting is read and annoys. Mailing is only by consent (opt-in). We honestly make warm appropriate greetings, without promises of sales and without cramming in advertising.
Greeting emails — overview
Greeting emails are emails/messages for occasions: state and professional holidays, a subscriber's birthday, the anniversary of registration/cooperation, special brand dates. The goal is a warm contact, attention to the client, strengthening relationships and loyalty. The work: analyzing the occasion, audience and brand tone, writing sincere greetings (optionally with an appropriate soft bonus). Honestly about 'connection/loyalty, not direct sales', this is key: greetings work on relationships, goodwill and long-term retention, but it is not a direct sales channel or a tool with measurable revenue. Their value is in warmth and attention, not in immediate conversion. We honestly do not pass greetings off as a sales lever. Honestly about 'sincerity, not disguising a sale', this matters: a greeting should be sincere. If it is a disguised offer ('Congratulations! And now buy at a discount!') where the sale matters more than the greeting — it is read and annoys, devaluing the gesture. An appropriate soft bonus is acceptable, but the greeting comes first. We honestly make a warm contact rather than advertising in a wrapper. Honestly about 'only by consent': mailings go to subscribers who gave consent (opt-in), with an opt-out option — not spam. Honestly about appropriateness: it is worth greeting on relevant and appropriate occasions for the audience, sincerely, not 'just an excuse for an email'. Overdoing occasions turns care into noise. Honestly about the effect: it gives warm sincere greetings in the brand's tone strengthening relationships and loyalty, but it is a connection/goodwill tool, not a direct sales channel; sincerity over a sale (not disguising an offer); only opt-in mailings. Honestly about access: a legal base and the brand's tone are needed. An important boundary: this is greeting emails; email copywriting (selling) — 316; reactivation — 339; CRM segmentation — separate. The base price starts from 4,000 ₽ per mailing/set (depends on the number of emails).
Problems we solve
- The brand does not maintain a warm contact: missed occasions to delight the client and strengthen loyalty.
- A misconception that greeting emails are a direct sales channel.
- A temptation to disguise a sale as a greeting (an intrusive offer annoys, devalues the gesture).
- Mailing to a non-consenting base or overdoing occasions (spam/noise).
What's included in the Greeting emails service
- Analyzing the occasion, audience and brand tone
- Writing sincere warm greetings in the brand's tone
- An appropriate soft bonus (optional), where the greeting comes first
- An honest assessment: is the base legal (opt-in) and is the occasion appropriate
- Choosing relevant occasions (without overdoing and noise)
- Honest boundaries (greetings are connection/loyalty, NOT a direct sales channel; sincerity over a sale — not disguising an offer; only opt-in mailings)
- Documentation and handover
- Review with you
What you get
- Warm sincere greetings in the brand's tone
- Strengthened relationships and loyalty (without intrusive sales)
- An honest assessment: what greetings give (connection) and what not (direct sales)
- Honest boundaries (not a sales channel; sincerity instead of disguising an offer)
How the work goes: steps
- We analyze the occasion, audience, tone and the base's legality
- We write sincere greetings (optionally with an appropriate bonus)
- We honestly set boundaries (connection, not sales; only opt-in) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will greeting emails increase sales?
Not directly, honestly: greetings work on relationships, goodwill and long-term retention, but it is not a direct sales channel or a tool with measurable revenue. Their value is in warmth and attention to the client, not in immediate conversion. We make a warm contact but do not promise 'a greeting = sales'.
Can we add a selling offer to the greeting?
Softly and secondarily — yes, intrusively — no, honestly: if the sale matters more than the greeting ('Congratulations! Buy urgently!'), it is read and annoys, devaluing the gesture. An appropriate soft bonus is acceptable, but the greeting should be primary and sincere. We make a warm contact rather than advertising in a greeting wrapper.
Can we greet more often, on any occasion?
Better on appropriate occasions, honestly: overdoing occasions turns care into noise, and people start unsubscribing. It is worth greeting on dates relevant to the audience, sincerely, not 'just an excuse for an email'. And only subscribers who gave consent (opt-in), with an opt-out option.
About the provider
The «Greeting emails» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.