Guest post on a third-party site

A guest post is an article written for publication on someone else's (third-party) site/blog/outlet: an expert useful material for the platform's audience, usually with a mention/link to your brand. The goals — reaching a new audience, expert authority, referral traffic, sometimes a link (a link with outreach 389 and link building 388). The work: selecting/assessing a relevant authoritative platform and its requirements, writing the material for its audience and editorial policy, natural integration of the mention/link. Honestly about 'an authoritative relevant platform is needed', this is key: a guest post's value is in the quality and relevance of the platform. Publication on spammy 'sites for links', PBNs, irrelevant directories is useless for the audience and risky: Google penalizes manipulative link building. We honestly work with genuinely authoritative relevant platforms, not 'just place a link anywhere'. Honestly about 'value to the platform's audience, not advertising': a good guest post is value for the readers of someone else's site, not disguised advertising. Platforms accept useful expert materials and reject advertising 'sheets'. The brand mention/link is natural and appropriate, not intrusive. Honestly about 'the platform decides on publication': whether the site takes the material is decided by its editors by their rules (quality, relevance, requirements). We write a strong material and increase the chances but cannot guarantee publication on a third-party resource — it is their decision. Honestly about 'traffic and link effect are not guaranteed': even with publication referral traffic and the SEO effect depend on the platform's audience, the topic, placement and algorithms. The volume of traffic or position growth cannot be guaranteed. Honestly about the effect: it gives a strong useful guest material for an authoritative relevant platform with natural brand integration, but it works only on quality relevant platforms (not spam sites), the platform decides on publication, and traffic/link effect are not guaranteed. Honestly about access: expertise on the topic and an available relevant platform are needed. An important boundary: this is a guest post; outreach — 389; link building — 388; an article for your own site — 297/298. The base price starts from 12,000 ₽ per post (depends on the platform and topic; access to the platform — separate).

• You need to reach a third-party platform's audience but have no quality guest material.
• A misconception that any platform will do for the sake of a link (spam sites are useless and risky).
• A temptation to make an advertising 'sheet' instead of value (platforms reject it).
• An expectation of guaranteed publication, traffic or position growth from the post.

• Assessing a relevant authoritative platform and its requirements/editorial policy
• Writing an expert useful material for the platform's audience
• Natural integration of the brand mention/link (not intrusively)
• An honest assessment of the platform's quality (against spam sites and PBNs — penalties)
• A link with outreach (389) and link building (388)
• Honest boundaries (an authoritative relevant platform is needed; value to the audience, not advertising; the platform decides on publication; traffic/link effect are NOT guaranteed)
• Documentation and handover
• Review with you

• A strong useful guest material for a specific authoritative platform
• Natural brand integration without intrusive advertising
• An honest assessment: is the platform suitable and what the post genuinely gives
• Honest boundaries (not a guarantee of publication/traffic; only quality relevant platforms)

• We assess a relevant authoritative platform and its requirements
• We write an expert useful material for its audience with natural brand integration
• We honestly set boundaries (the platform decides, not a guarantee) and hand over to you

• Can the post be placed on any site for the sake of a link?

  No, honestly: a guest post's value is in the quality and relevance of the platform. Spammy 'sites for links', PBNs, irrelevant directories are useless for the audience and risky — Google penalizes manipulative link building. We work only with genuinely authoritative relevant platforms, not 'just place a link', otherwise the site can be harmed.

• Do you guarantee publication and traffic from a guest post?

  No, honestly: whether the site takes the material is decided by its editors by their rules. We write a strong useful post and increase the chances but cannot guarantee publication on a third-party resource — it is their decision. And even with publication traffic and the SEO effect depend on the platform's audience, the topic and algorithms — the volume cannot be guaranteed.

• Can you make the post advertising to promote the product?

  It will not work, honestly: platforms accept useful expert materials for their audience and reject advertising 'sheets'. A good guest post gives value to the readers of someone else's site, while the brand mention/link is natural and appropriate, not intrusive. We make value with organic brand integration, not disguised advertising.