Gumroad / Lemon Squeezy

Gumroad / Lemon Squeezy is setting up digital product sales (courses, templates, software, e-books, subscriptions) via the Gumroad or Lemon Squeezy platform: choosing the platform for the task, setting up the store/product pages, prices/variants/coupons, accepting payment and automatic delivery of files/access, setting up taxes (important: Lemon Squeezy works as a merchant of record — it handles tax/VAT calculation/payment by country; Gumroad has a different model), integrations (email/analytics), basic page conversion optimization. The work: platform, store/payment, taxes/delivery, analytics. Honestly about 'a platform is a showcase, not a source of traffic', this is key and fundamental: Gumroad/Lemon Squeezy give tools for selling (page, payment, delivery), but do NOT bring buyers themselves — this is not a marketplace with organic demand; sales depend on your product/offer and YOUR traffic (audience, social, email, advertising, content). 'We set up Gumroad — sales will come' = a lie. Honestly about 'sales depend on the product/offer/distribution': setup removes technical barriers to purchase, but demand is created by the product and marketing, not the platform. Honestly about 'fees': platforms take a commission on sales (+payment); we account for it in the economics. Honestly about 'merchant of record (Lemon Squeezy)': Lemon Squeezy as a MoR handles taxes/VAT/sales tax by country — this removes the tax complexity of cross-border sales from you (a plus), but within their rules/commission; Gumroad is different. Honestly about 'content legality': we sell only what you have rights to; platforms prohibit piracy/others' content. Honestly about 'no inflation/deception': an honest product description, without fake reviews and false promises. Honestly about the effect: it sets up digital product sales via Gumroad/Lemon Squeezy (store/pages, payment, delivery, taxes/VAT via MoR at Lemon Squeezy, integrations, conversion optimization), removing technical barriers to purchase, but a platform is a showcase not a source of traffic (your traffic/product is needed); sales depend on the product/offer/distribution; there are fees; content legality; no inflation. Honestly about access: a digital product (rights to it), a platform account, your traffic/audience are needed. An important boundary: this is setting up digital product sales; Notion templates — 610; traffic acquisition — advertising/SMM/email (other sections). The base price starts from 22,000 ₽ for store/payment/delivery/tax setup (excluding platform fees/advertising).

• No convenient way to sell a digital product with payment/delivery/taxes (especially cross-border).
• A misconception that Gumroad/Lemon Squeezy will bring buyers and sales themselves (this is not a marketplace with traffic).
• Underestimating the tax complexity of cross-border sales (or not knowing about the merchant of record model).
• Ignoring fees and the need for your own traffic; a desire for fake reviews/false promises.

• Choosing the platform for the task (Gumroad vs Lemon Squeezy, including the merchant of record/taxes question)
• Setting up the store/product pages, prices/variants/coupons
• Accepting payment and automatic delivery of files/access, setting up taxes/VAT (MoR at Lemon Squeezy)
• Integrations (email/analytics), basic page conversion optimization
• An honest assessment: what setup removes (technical barriers) and what depends on the product/offer/traffic
• Honest boundaries (a platform is a showcase not a source of traffic, your traffic is needed; sales depend on the product/offer/distribution; fees; content legality; no inflation)
• Documentation and handover
• Review with you

• Set-up digital product sales via Gumroad/Lemon Squeezy (store, payment, delivery, taxes/VAT)
• Removed technical barriers to purchase + integrations and basic conversion optimization
• An honest assessment: what setup gives and what depends on the product/offer/your traffic
• Honest boundaries (a platform is a showcase; sales depend on the product/traffic; fees; no inflation)

• We choose the platform (Gumroad/Lemon Squeezy) accounting for taxes/MoR, set up the store/pages/payment
• We set up file delivery, taxes/VAT, integrations, basic conversion optimization
• We honestly set boundaries (a platform is a showcase; your traffic is needed; sales depend on the product) and hand over

• We set up Gumroad/Lemon Squeezy — will sales come?

  Not by themselves, honestly: these are showcase platforms for selling (page, payment, delivery), NOT a marketplace with organic traffic — they do not bring buyers themselves. Sales depend on your product/offer and your traffic (audience, social, email, advertising). We honestly remove technical barriers to purchase, but traffic/demand is separate work.

• Who pays taxes on sales abroad?

  It depends on the platform, honestly: Lemon Squeezy works as a merchant of record — it handles the calculation and payment of taxes/VAT/sales tax by country, which removes the tax complexity of cross-border sales from you (within their commission/rules). Gumroad has a different model. We will honestly choose the platform for your situation and set up taxes correctly, but this does not cancel your overall tax responsibility in your jurisdiction.

• Can reviews/promises be added for sales?

  Only honest ones, honestly: fake reviews and false promises about the product deceive the buyer and violate platform rules/the law. We make an honest description of the product's real value, without inflation and exaggeration. This is both ethical and reduces returns/complaints.