Illustration set
We create a set of branded illustrations for your brand: a unified style, the needed subjects (for the site, sections, empty states, social media), sources and usage rules. Unique visuals that set you apart from stock pictures. Honestly upfront: illustration is MANUAL production with its own cost and timeline (not 'we will draw instantly and free'); style is subjective and iterative; and it is a strong visual asset but not a sales guarantee by itself. If the budget is limited — we will honestly compare with stock illustrations (faster/cheaper but less unique and with licenses).
Illustration set — overview

An illustration set is creating a series of branded illustrations in a unified style for your product's tasks: illustrations for the homepage and sections, for empty states and onboarding, for the blog and social media, themed scenes. It includes style selection, drawing, a unified set aesthetic, sources and usage rules. Honestly about production, this is key: illustration is manual design work, it has a real cost and timeline depending on complexity and quantity. 'We will draw a lot quickly for pennies' is dishonest; a quality unique set requires the artist's time. We honestly estimate the volume and timeline. Honestly about the alternative: if budget/timeline are limited, there are stock illustrations — faster and cheaper, but less unique (others use them) and with license terms. We will honestly compare: a custom set gives uniqueness and a precise brand fit, stock gives savings. We do not impose expensive custom if quality stock with the right license solves the task. Honestly about style subjectivity: choosing the illustrative style is a taste-based design decision; there is no 'single correct' one, agreement and iterations are needed. Honestly about the effect: unique illustrations make the brand lively, recognizable and set it apart from template stock, but it is a visual asset, not a direct sales guarantee. Honestly about access: a brief (style, subjects, media) is needed. An important boundary: this is illustrations; icons — 923; photo style — 925; AI image generation is a different approach (876, with its own limits). Picture this: instead of 'the same stock figures everyone has' — your own recognizable illustrative style. The base price starts from 35,000 ₽ (depends on the number and complexity of illustrations).
Problems we solve
- The site is decorated with template stock, like everyone's.
- No unified illustrative style for the brand.
- Empty states/onboarding are visually dull.
- It is unclear whether to make custom or take stock.
What's included in the Illustration set service
- A series of branded illustrations in a unified style
- Subjects for tasks (homepage, sections, empty states, social)
- Style selection and a unified set aesthetic
- Sources and usage rules
- An honest custom vs stock comparison (by budget/timeline)
- Honest boundaries (production with cost; style is subjective)
- A link with icons (923) and photo style (925)
- Handover and review with you
What you get
- A unique branded illustration set
- The brand stands out from template stock
- Sources and rules are yours
- Honest boundaries (a visual asset, not a sales guarantee)
How the work goes: steps
- We collect a brief (style, subjects, media); estimate volume/timeline
- We draw the set in a unified style, iterate with you
- We hand over sources, honestly set boundaries (stock vs custom)
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can many illustrations be drawn quickly and cheaply?
Honestly — no: illustration is an artist's manual work with a real cost and timeline depending on complexity and quantity. 'Many, fast and for pennies' of unique quality does not happen. We honestly estimate the volume and timeline. If the budget is limited — we will offer stock illustrations (faster/cheaper) or a smaller custom set rather than promise the impossible.
Custom illustrations or stock?
It is a balance, honestly. Custom — uniqueness and a precise brand fit, but more expensive and slower (manual production). Stock — savings and speed, but less unique (others use it) and with license terms. We will honestly compare for your budget and will not impose expensive custom if quality stock with the right license solves the task.
Will illustrations raise sales?
Directly — no, honestly. Unique illustrations make the brand lively, recognizable and set it apart from template stock, improving perception. But it is a visual asset, not a sales guarantee — revenue depends on the product, prices, marketing. We honestly say: illustrations strengthen the brand and impression, not 'sell' by themselves.
About the provider
The «Illustration set» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.