Infographics
We make infographics: we visualize data, processes, comparisons so the complex becomes clear at a glance. Honestly and bluntly upfront: a good infographic improves understanding and sharing, but it is a visual asset, NOT a guarantee of reach, virality or sales. And the key: data visualization must be HONEST — correct charts, undistorted scales, reliable figures. A manipulative infographic (truncated axes, false proportions) misleads and undermines trust. We honestly visualize real data, without distortions and without promises of reach.
Infographics — overview
An infographic is a visual representation of information: data and statistics, processes, comparisons, instructions, timelines — in a clear form for a site, social media, presentations, reports. The goal is to make the complex clear, increase memorability and sharing. The work: analyzing the data/message and audience, structuring, designing a clear correct visualization. Honestly about 'a visual asset, not a guarantee of reach/sales': a good infographic improves understanding, memorability and sharing potential, which is useful, but by itself it does not guarantee reach, virality or sales — that depends on the data's value, promotion, audience and algorithms. An infographic is part of communication, not a metrics lever. We honestly do not promise reach/virality. Honestly about 'honest data visualization', this is key and important: charts must correctly reflect the data — undistorted axes and scales, correct proportions, reliable figures, correct sources. A manipulative infographic (a truncated Y-axis, distorted proportions, figures taken out of context) misleads, and when exposed undermines trust. We honestly visualize data without distortions rather than 'drawing pretty but skewed'. Honestly about 'depends on data quality': an infographic is as clear as the source data is reliable. Unreliable/incomplete data will give a pretty but misleading picture. Correct data/sources are needed; we will honestly say so. Honestly about 'clarity over embellishment': the goal is clarity, not a 'pretty but unclear' design. A decor-overloaded infographic is worse than a simple clear one. Honestly about the effect: it gives a clear honest visualization of data/processes improving understanding and sharing potential, but it is a visual asset, not a guarantee of reach/virality/sales; the visualization is honest (without data distortions); depends on the source data quality. Honestly about access: reliable data/sources and a message are needed. An important boundary: this is infographics; illustrations — 349; presentation design — 353; social media texts — 319. The base price starts from 7,000 ₽ (depends on the data volume and complexity).
Problems we solve
- Complex data/processes are not perceived in text: a clear visualization is needed.
- A misconception that an infographic by itself will give reach, virality or sales.
- A temptation for manipulative visualization (truncated axes, distorted proportions) for the sake of effect.
- A pretty infographic on unreliable/incomplete data (misleads).
What's included in the Infographics service
- Analyzing the data/message and audience
- Structuring and designing a clear correct visualization
- Honest data visualization (undistorted axes/scales, correct proportions, sources)
- Checking the reliability and completeness of the source data
- A priority of clarity over decor
- Honest boundaries (an infographic is a visual asset, NOT a guarantee of reach/virality/sales; honest visualization without distortions; depends on data quality)
- Documentation and handover
- Review with you
What you get
- A clear honest infographic making the complex understandable
- Correct data visualization without distortions, with sources
- An honest assessment: what the infographic gives and what depends on data/promotion
- Honest boundaries (not a guarantee of reach/sales; without data manipulation)
How the work goes: steps
- We analyze the data/message and audience, check reliability
- We structure and design a clear correct visualization
- We honestly set boundaries (an asset, not a guarantee; data honesty) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will the infographic go viral and bring reach/sales?
Not guaranteed, honestly: a good infographic improves understanding, memorability and sharing potential, but reach, virality and sales depend on the data's value, promotion, audience and algorithms. It is part of communication, not a metrics lever. We make a clear asset and increase the chances of sharing but do not promise virality/sales.
Can you 'tweak' the charts so the data looks more convincing?
No, honestly: manipulative visualization (a truncated axis, distorted proportions, figures out of context) misleads and when exposed undermines trust in you. We visualize data honestly — correct axes, scales, sources. Persuasiveness should come from real data, not from distortions.
Will you make an infographic if our data is incomplete/unverified?
Honestly: an infographic is as clear as the source data is reliable. On unreliable/incomplete data it will turn out a pretty but misleading picture. Correct data/sources are needed first — we will honestly say if the data is insufficient rather than draw 'pretty but skewed'.
About the provider
The «Infographics» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.