LinkedIn Ads

LinkedIn Ads is the setup and management of B2B advertising on LinkedIn (Sponsored Content, Message/Lead Gen Ads, targeting by job titles/companies/industries) for markets/audiences where the platform is available. The work: checking the channel's availability and suitability, analyzing the offer/ICP/landing, setting up campaigns, B2B audiences, management and optimization. Honestly about 'availability', this matters: LinkedIn is blocked in Russia — advertising targeting a Russian audience via it is unavailable. We honestly assess the channel's availability for your geo/audience and do not undertake the impossible; if needed we will propose an alternative. Honestly about 'an expensive channel, not for everyone', this matters: LinkedIn Ads is one of the most expensive channels (high cost per click/lead), justified mainly for B2B with a high check/LTV, hiring, niche targeting by job titles/companies. For B2C, a low check or mass products it is usually unprofitable. We honestly assess whether the channel will pay off for your case and do not sell LinkedIn where it does not fit. Honestly about 'advertising ≠ a guarantee of sales/ROI': campaigns bring B2B traffic/leads, but sales and return depend on the offer, price, deal cycle, landing, product and market. In B2B the cycle is long — the result is not immediate. Advertising increases the chances, does not guarantee revenue. Honestly about 'works while there is a budget': stopping = stopping traffic. Honestly about 'the auction/moderation decides': the cost per impression is determined by LinkedIn's auction; ads go through moderation. Honestly about 'traffic/lead ≠ sale': a B2B lead must still be qualified and led through a long cycle; conversion depends on the offer/sales/product. Honestly about transparency: the ad budget (LinkedIn) ≠ commission. Honestly about the effect: it sets up and manages LinkedIn Ads for B2B where available and justified, bringing niche traffic/leads, but it is an expensive channel, not for everyone, not a guarantee of sales/ROI; depends on availability/offer/deal cycle; works while there is a budget; the auction decides. Honestly about access: the channel's availability, a B2B offer/ICP, a budget, a landing, access are needed. An important boundary: this is LinkedIn Ads; Meta Ads — 439; landings — 342; analytics — 469. The base price starts from 30,000 ₽ for management (the ad budget is separate; the channel is expensive).

• You need B2B advertising on LinkedIn but have no set up campaigns/targeting.
• A misunderstanding of availability (LinkedIn is blocked in Russia, advertising targeting a Russian audience is unavailable).
• A misconception that LinkedIn suits any business (it is an expensive B2B channel).
• A misconception that advertising guarantees sales/ROI; that a B2B lead = a sale (a long cycle).

• Checking LinkedIn's availability and suitability for your case (honestly, before launch)
• Analyzing the B2B offer/ICP, landing, goals
• Setting up campaigns (Sponsored/Lead Gen), targeting by job titles/companies/industries
• Management and data-driven optimization
• An honest assessment of payback (an expensive channel) and alternatives
• Honest boundaries (availability is restricted — in Russia LinkedIn is blocked; an expensive channel, not for everyone; advertising ≠ a guarantee of sales/ROI; a B2B lead ≠ a sale, a long cycle; works while there is a budget; budget ≠ commission)
• Documentation and handover
• Review with you

• Set up and managed LinkedIn Ads with niche B2B targeting (where available/justified)
• Targeted B2B traffic/leads by job titles/companies
• An honest assessment: is the channel available/will it pay off and what depends on the offer/deal cycle
• Honest boundaries (an expensive channel; not a guarantee of sales/ROI; a B2B lead ≠ a sale)

• We check availability/suitability, analyze the B2B offer/ICP/landing
• We set up campaigns and targeting, manage and optimize by data
• We honestly set boundaries (availability, channel cost, not a guarantee) and report

• Will you launch LinkedIn advertising targeting Russia?

  Honestly — no: LinkedIn is blocked in Russia, advertising targeting a Russian audience via it is unavailable. We run LinkedIn Ads for markets/audiences where the platform is available. We will honestly check your case before launch; if the channel is unavailable/does not fit — we will propose an alternative rather than take money for the impossible.

• Will LinkedIn suit my business?

  Not every one, honestly: LinkedIn Ads is one of the most expensive channels (high cost per click/lead), justified mainly for B2B with a high check/LTV, hiring, niche targeting by job titles/companies. For B2C, a low check or mass products it is usually unprofitable. We will honestly assess whether the channel will pay off for you and will not sell LinkedIn where it does not fit.

• Do you guarantee sales/ROI and that leads will immediately become clients?

  No, honestly: campaigns bring B2B traffic/leads, but sales and ROI depend on the offer, price, deal cycle, landing and product. In B2B the cycle is long — a lead must still be qualified and led through the funnel, the result is not immediate. Advertising increases the chances but does not guarantee sales/ROI.