Micro-influencer campaigns
We launch campaigns with micro-influencers: many small bloggers with an engaged niche audience instead of one big one. Honestly and bluntly upfront: micro-bloggers give higher engagement and trust in a niche but smaller reach each — scale is built by quantity, not guaranteed. And as everywhere in influencer marketing: reach ≠ sales; we check each one for inflation; we label integrations as advertising. Without promises of sales and a fixed total reach.
Micro-influencer campaigns — overview
Micro-influencer campaigns are campaigns with a pool of micro-influencers (usually thousands to tens of thousands of subscribers): strategy and selection of many relevant micro-bloggers, checking each for audience reality, a unified brief preserving nativeness, coordinating placements, output control, aggregated evaluation. The work: strategy, pool selection/checking, briefs, coordination, evaluation. Honestly about 'the advantage and limitation of micro', this is key: micro-bloggers usually have higher engagement, trust and nicheness but smaller reach each — the needed scale is built by the number of placements, while the total reach depends on presentation and is not guaranteed. Honestly about 'reach/engagement ≠ sales': the campaign gives reach, trust, mentions, but does not equal sales — they depend on the product, offer, landing. 'We launch a micro-campaign and there will be sales' = a lie. Honestly about 'checking each for inflation': even small bloggers can be inflated; we check each one (ER, dynamics, comments) and filter out — scale does not justify working with bots. Honestly about 'coordinating many = complexity': with dozens of bloggers some may delay/distort the presentation; we coordinate and control but do not guarantee perfect synchronicity. Honestly about 'ad labeling': integrations are labeled as advertising; we do not do hidden advertising. Honestly about 'depends on the offer/product/nativeness'. Honestly about transparency: bloggers' fees ≠ our commission. Honestly about platform availability (Meta/Instagram in the RF — we account by geo). Honestly about the effect: it launches a campaign with a pool of checked micro-influencers (strategy, briefs, coordination) with ad labeling, giving niche reach/engagement/trust, but this is not a guarantee of sales; total reach is not guaranteed; we check each for inflation; reach ≠ a sale. Honestly about access: a budget/fees, an offer, a landing are needed. An important boundary: this is a micro-blogger campaign (influencer); working with large bloggers by platform — 510-513; selection — 509; performance/CPA with bloggers — 515. The base price starts from 22,000 ₽ for strategy/coordination (bloggers' fees are separate).
Problems we solve
- You need a micro-blogger campaign but pool selection, checking and coordination are unclear.
- A misconception that the micro-campaign's reach/engagement = sales.
- A risk of working with inflated small bloggers (scale does not justify bots).
- Expecting guaranteed total reach; the complexity of coordinating many.
What's included in the Micro-influencer campaigns service
- A micro-campaign strategy and selection of a pool of relevant bloggers
- Checking each blogger for audience reality (ER, dynamics, inflation)
- A unified brief preserving nativeness, coordinating placements
- Output control, ad labeling, aggregated evaluation
- An honest assessment: what the micro format gives (engagement/niche) and what depends on the offer/product
- Honest boundaries (reach/engagement ≠ a sale; smaller reach each; checking for inflation; total reach is not guaranteed; ad labeling; fees ≠ commission)
- Documentation and handover
- Review with you
What you get
- A launched campaign with a pool of checked micro-influencers (with ad labeling)
- Niche reach, engagement and trust (without inflated bloggers)
- An honest assessment: what the campaign gives and what depends on the product/offer/landing
- Honest boundaries (not a guarantee of sales; total reach is not guaranteed; bloggers are checked)
How the work goes: steps
- We build the strategy, select and check the micro-blogger pool
- We prepare briefs with nativeness, coordinate placements with ad labeling
- We honestly set boundaries (reach ≠ a sale; reach is not guaranteed) and aggregate the evaluation
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will a micro-campaign bring sales?
Not guaranteed, honestly: micro-bloggers give high engagement, trust and niche reach, but reach/engagement ≠ sales — sales depend on the product, offer, landing. 'We launch a micro-campaign and there will be sales' is a deception. We honestly provide niche reach with checked bloggers and increase the chances, without guarantees of sales.
Are micro better than one big blogger?
It depends on the task, honestly: micro usually have higher engagement, trust and nicheness but smaller reach each — scale is built by quantity. A big one has more reach but is more expensive and often has lower ER. We will honestly select the format for your task rather than sell micro as 'always better'.
Do you also check small bloggers for inflation?
Always, honestly: even small bloggers can be inflated (bots, fake engagement), and the campaign's scale does not justify working with them. We check each one (ER, dynamics, comments) and filter out inflated ones. And we label integrations as advertising, without hidden advertising.
About the provider
The «Micro-influencer campaigns» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.