Mixpanel setup

Mixpanel setup is a one-off product-analytics implementation project: we design the event schema (tracking plan) — which events and properties to track so funnels and cohorts can be built later; we implement tracking (via SDK on the site/in the app or server-side and GTM), set up user identification (identify/merge), key events, user/event properties, basic funnels, retention reports and dashboards. Honestly about requirements: access to code/the app or to server-side event sending is needed — Mixpanel is about actions inside the product, not just pageviews. Honestly about the schema, this is key: Mixpanel's value is a well-thought tracking plan; 'dumping events randomly' = chaos and distrust in the data; poor or inconsistent tagging = wrong funnels (garbage in, garbage out). Honestly about the essence: this is collection and basic-report setup, NOT product analysis-conclusions and NOT metric growth — Mixpanel shows behavior, while hypotheses, conclusions and product improvements are made by you or your analyst; the implementation itself does not raise retention or conversion. Honestly about correlation: funnels and retention show what happens and correlations, not a proven cause — why people drop off needs investigation (including experiments). Honestly about the platform: Mixpanel has a free tier with an event limit; as volume grows a paid plan is needed — billed directly by Mixpanel, separate from our work. Honestly about maintenance: when the product changes the schema needs upkeep. Privacy: behavior collection needs consent/a policy, the legal assessment is given by a lawyer, we do not guarantee compliance. An important boundary: this is Mixpanel setup, not end-to-end web analytics like GA4/Metrica (a different task) and not the product analysis itself. If you have a simple brochure site with no product scenarios, Mixpanel is overkill — basic web analytics is enough. Picture this: instead of 'we don't understand where people get stuck in the product' you see funnels and retention by real actions. The base price starts from 22,000 ₽ per project; it depends on the number of events and platforms (site/app).

• You do not understand how users actually behave in the product.
• Events are tagged chaotically, you do not trust funnels and data.
• There is no retention and cohort analysis by actions.
• The web counter shows visits but not product scenarios.

• Designing the event schema (tracking plan)
• Implementing tracking (SDK site/app or server-side/GTM)
• User identification (identify/merge)
• Key events and user/event properties
• Basic funnels and retention reports
• Dashboards for key product metrics
• Verification of tagging correctness
• Handover of access and a short instruction

• You understand how people use the product
• Working funnels and retention by real actions
• A consistent event schema that is trusted
• A base for product analytics (conclusions — separately)

• We clarify product scenarios and metrics; design the tracking plan; collect access
• We implement tracking, identification, events, funnels and dashboards
• We verify on real actions, hand over access and an instruction

• Will Mixpanel raise retention and conversion?

  No. Mixpanel shows behavior, but by itself it does not raise the metrics. Hypotheses, conclusions and product improvements are made by you or an analyst; growth is separate work, not a consequence of the implementation.

• How is Mixpanel different from GA4/Metrica?

  GA4/Metrica are about web traffic and sources; Mixpanel is about user actions inside the product (funnels, retention, event cohorts). They are often used together. For a simple brochure site Mixpanel is overkill.

• Is the Mixpanel plan included in the price?

  No. There is a free plan with an event limit; as volume grows a paid one is needed, billed directly by Mixpanel — separate from our setup work.