Mobile attribution
We set up attribution: we help understand where installs and target users come from — which ad, channel or campaign really works, so you do not burn budget blindly. Honestly upfront: modern mobile attribution is NOT 100% accurate — due to privacy (iOS App Tracking Transparency, SKAdNetwork, aggregation, delays) part of the user's path cannot be tracked precisely; attribution gives reasoned estimates and trends for budget decisions, but not a perfect 'every install → exact source' picture.
Mobile attribution — overview
Mobile attribution is setting up a system that links installs and in-app actions to acquisition sources (ad campaigns, channels, placements) so you see what brings results and what does not. We connect a suitable attribution tool (e.g. AppsFlyer/Adjust or analogs), tag campaigns, consolidate data. Honestly about the main limitation, this is key: precise per-user attribution on mobile is STRONGLY limited by privacy. On iOS the App Tracking Transparency system requires consent to track (many refuse), and ad measurement goes through SKAdNetwork/AdAttributionKit — aggregated, delayed and limited data, not a precise link of each user. On Android privacy is also tightening. So honest attribution today is reasoned estimates, models and trends, not 'we know the source of every install 100% precisely'. We honestly work with this uncertainty rather than promise unattainable precision. Honestly about the benefit despite this: even imperfect attribution is far better than blindly burning budget — it shows which channels and campaigns are generally more effective and lets you reallocate money meaningfully. Honestly about what attribution does NOT do: it measures but does not improve ads by itself and does not guarantee install growth — it is a tool for decisions. Honestly about the link: attribution complements product analytics (854) — one is about sources, the other about behavior inside. Honestly about access: access to the code, ad accounts and consoles is needed. An important boundary: this is source attribution; behavior analytics — 854, paid store ads — 860. Picture this: instead of 'we do not know which ads pay off' — a reasoned picture of channel effectiveness for budget decisions. The base price starts from 22,000 ₽ (depends on the number of channels and platforms).
Problems we solve
- It is unclear which ad/channel really brings installs.
- Budget is spent blindly, without understanding the payback.
- Attribution is not set up or data is not consolidated.
- Expecting 'precise to the user' under privacy limits.
What's included in the Mobile attribution service
- Connecting an attribution tool (AppsFlyer/Adjust etc.)
- Tagging campaigns and acquisition channels
- Consolidating install-source data
- Measurement setup within privacy (iOS SKAdNetwork etc.)
- Honest interpretation (estimates and trends, not 100% accuracy)
- A link with product analytics (854)
- Budget reallocation recommendations
- Handover and review with you
What you get
- Understanding which channels and campaigns work better
- Budget allocated meaningfully, not blindly
- An honest picture (estimates and trends, not perfect accuracy)
- A basis for paid-ad decisions (860)
How the work goes: steps
- We define channels and payback questions; collect access
- We connect attribution, tag campaigns, consolidate data
- We honestly interpret with privacy limits in mind with you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will I know the source of every install precisely?
No, and that is honest: precise per-user attribution on mobile is strongly limited by privacy. On iOS consent to track is needed (many refuse), and measurement goes through SKAdNetwork — aggregated, delayed data. So attribution gives reasoned estimates and trends, not '100% precise about everyone'. We honestly work with this uncertainty.
Then why attribution if it is not precise?
Because even imperfect attribution is far better than blindly burning budget. It shows which channels and campaigns are generally more effective and lets you reallocate money meaningfully. It is not about perfect accuracy but about making decisions based on data and trends rather than blindly. That is real savings and benefit.
Will attribution increase my installs?
By itself — no, honestly: it measures source effectiveness but does not improve ads or grow installs automatically. It is a tool for decisions. Growth comes when you reallocate budget by data into working channels and turn off ineffective ones. Attribution shows where to look; decisions and actions are yours (we will help).
About the provider
The «Mobile attribution» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.