Packaging design

Packaging design is developing the visual and structural solution for product packaging: external design in the brand style, information hierarchy (what is seen first on the shelf), readability of the key, adaptation to the construction and material, layout preparation for production (imposition, print shop/production technical requirements). Honestly about mandatory elements, this is key: packaging is not only 'beautiful'. For many categories (food, cosmetics, supplements, household chemicals, children's) there is MANDATORY-by-law data: composition, weight/volume, manufacturer and address, expiry dates, storage conditions, warnings, labeling (barcodes, marks, sometimes track-and-trace etc.). Their set depends on the category and is regulated by law, and responsibility for the correctness of this data is on you as the manufacturer/seller (legal verification is often needed). We provide space and layout for the mandatory elements, but honestly: their legal completeness and accuracy are confirmed by you/your lawyers, the design does not remove this responsibility. Honestly about production: packaging is a physical product. Design is constrained by material, construction, print technology (not everything beautiful on screen is reproducible in production); and production itself (printing, material, run) is a separate real cost. We prepare the layout for real production rather than 'a picture that cannot be printed'. Honestly about colors: as in print, colors on packaging (CMYK/Pantone, different materials) differ from the screen. Honestly about the effect: good packaging attracts attention and conveys the essence (important on the shelf/marketplace), but it is part of marketing, not a sales guarantee. Honestly about access: the brand style, product data, production requirements are needed. An important boundary: this is packaging design+preparation; printing/production — separate; print materials — 935; brand book — 919. Picture this: instead of 'packaging that cannot be printed or lacks mandatory data' — a thought-out design ready for production and with space for the law. The base price starts from 40,000 ₽ for design (production — separate).

• Packaging is unremarkable, lost on the shelf/marketplace.
• The design does not account for mandatory-by-law data.
• The layout is not production-ready — not reproducible.
• No unified brand packaging style.

• Packaging design in the brand style
• Information hierarchy and readability of the key
• Space and layout for mandatory-by-law data
• Adaptation to material, construction, print technology
• Layout preparation for real production
• Honest boundaries (legal data completeness on you; production and cost separate; colors differ)
• Reliance on the brand style (918/921/922)
• Handover and review with you

• Attractive packaging in the brand style
• A layout ready for real production
• Space for mandatory data (legal verification is yours)
• Honest boundaries (part of marketing; production/law separate)

• We collect product data, legal and production requirements
• We develop the design with space for mandatory elements
• We prepare for production, honestly set boundaries (law/print) with you

• Are you responsible for the mandatory data on the packaging?

  We provide space and layout for it, but responsibility for the legal completeness and accuracy of mandatory data (composition, weight, manufacturer, dates, labeling) is on you as the manufacturer/seller — honestly. Their set depends on the category and is regulated by law, legal verification is often needed. The design does not remove this responsibility: we lay it out, you/your lawyers confirm correctness.

• Can any beautiful design be printed on packaging?

  Not any, honestly: packaging is a physical product, and design is constrained by material, construction and print technology. Not everything beautiful on screen is reproducible in production (some effects, colors, fine details). We make the design for real production rather than 'a picture that cannot be printed', and honestly account for the constraints in advance.

• Are packaging printing and production included in the cost?

  No, honestly: our work is design and layout preparation. Production itself (printing, material, construction, run) is a separate real cost depending on material and volume. Plus colors on packaging (CMYK/Pantone, different materials) differ from the screen. We prepare a correct layout for production and honestly separate the cost of design and production.