Partnership programs audit

A partnership programs audit is a one-time expert review of how your partner program (reseller, affiliate, technology, B2B referral) is built and works from the perspective of a partner and your business: are the terms, the benefit and who the program is for clear at a glance; is it easy to find information about the program, apply and complete onboarding; is there a clear reward model and is it calculated transparently; do tracking and attribution work (can a partner see what they brought in and how much they earned); is there a partner portal, materials, training and support; are the levels/tiers reasonable and free of barriers to start; how are communication and partner retention handled. Honestly about the main point: this is diagnosis and prioritized recommendations, not building the program, configuring the platform or running the partner network for you — implementation is separate work, by us or by your team. And it is not a guarantee of more partners or revenue: a program's success depends not only on its design but also on product demand, the market, margins and live relationships with partners. So the recommendations are reasoned hypotheses to test, not "we will bring X partners" or "+X% revenue". Honestly about data: with access to program metrics (how many partners are active, who brings in how much, where they drop off in onboarding) the review is deeper and relies on your numbers; without access it is an expert assessment of the available materials — much is visible, but some problems remain unseen without data. It is a snapshot in time: the program, the market and the terms change. An important boundary: this is an audit of a partner program (B2B partners, resellers, affiliates), not an audit of a referral program for ordinary customers ("refer a friend" — separate) and not a loyalty program audit — those are adjacent but separate services. If there is no partner program yet or there are very few partners, there is almost nothing to analyze and you most likely do not need the audit yet (at the start, help building it is more useful than an audit). Picture this: instead of "partners barely bring anything in" you learn that the terms and commission cannot be found without emailing a manager, onboarding takes weeks, there are no sales materials, and a partner cannot see their own stats and payouts — with a plan of what to fix first. The base price starts from 14,000 ₽ (it includes a review of the entire partner journey and a report with hypotheses; implementation, as well as setting up external trackers and analytics if you do not have them, is separate); it depends on the complexity of the program and the number of partner types.

• There is a partner program but partners barely bring anything in.
• You do not understand at which step you lose potential partners.
• Terms, commission or statistics are not transparent for partners.
• There are no materials, onboarding or support, and partners are inactive.

• Clarity of terms, benefit and who the program is for
• Finding information, applying and partner onboarding
• The reward model and transparency of calculation
• Tracking and attribution: can a partner see what they brought and earned
• Partner portal, materials, training, support
• Levels/tiers, barriers to start, communication and retention
• Analysis via program metrics when data access is available
• A prioritized report with hypotheses to test

• A clear picture of what stops partners coming and working actively
• Priorities: what to improve in the program first
• Understanding whether terms, payouts and statistics are transparent
• Understanding where the problem is in the program and where in the product, margin or market

• We clarify the program type, partners, goals and collect access to the program and its metrics
• We walk the partner path and analyze terms, onboarding, rewards, tracking, support
• We prepare a report with priorities and hypotheses and review it with you

• Will the number of partners and revenue grow after the audit?

  The audit itself does not raise them. A program's success depends not only on its design but also on the product, the market, margins and relationships with partners. We find the weak spots and give hypotheses, but what will work is verified in practice; "we will bring X partners" or "+X% revenue" cannot be promised, and growth is possible only after implementation.

• How is this different from a referral program and loyalty audit?

  A referral program audit is about recommendations from ordinary customers ("refer a friend"). A loyalty audit is about customer retention. This audit is about B2B partners: resellers, affiliates, technology partners. They complement each other, but they are different services.

• Will you build the program and run the partners?

  No, that is separate work. The audit gives diagnosis and a prioritized plan: what to improve. Building the program, configuring the platform and running the partner network are done separately or by your team. If there is no program yet, help building it is more useful at the start than an audit.