Pixel + Conversion API setup

Pixel + Conversion API setup is the configuration of a conversion measurement system: installing the ad pixel (browser event collection) and the server-side Conversion API/CAPI (sending events from the server, resilient to blockers/cookie restrictions), setting up events (view, cart, lead, purchase, value), browser+server deduplication, checking via debuggers, linking to ad accounts, basic analytics. The work: site/goals audit, an event plan, installation (often via GTM/a server container), validation, documentation. Honestly about 'this is measurement, not advertising and not sales', this is key: tracking is about correct data for optimization and analytics. By itself the pixel/CAPI does not bring sales and does not launch advertising; it helps ad algorithms learn and count the result. 'We will install the pixel — sales will grow' = a lie. Honestly about privacy and consent, this is critical: we set up user data collection accounting for the law (152-FZ/GDPR), consent (cookie banner/policy), without hidden surveillance and without transmitting sensitive data that cannot be transmitted. We will honestly say what is legally required (cookie consent, privacy policy). Honestly about platform availability: some pixels/APIs are tied to platforms with restrictions (e.g. Meta is unavailable for advertising in the RF — the Meta pixel makes sense only when working on available markets); we check availability honestly. Honestly about 'depends on correctness': incorrectly set up events/duplicates distort data and optimization worse than their absence; that is why we validate. Honestly about 'does not replace end-to-end analytics': the pixel/CAPI measures events on the site, but full attribution/end-to-end analytics is a separate task. Honestly about the effect: it installs and validates the pixel + Conversion API with correct events and privacy consideration, giving data for optimization/analytics, but it is not advertising and not a guarantee of sales; sales are not created by tracking; we account for consent and platform availability. Honestly about access: access to the site/GTM/server, ad accounts, a legal basis (cookie consent/policy) are needed. An important boundary: this is tracking setup; ad management — channels 437-456; audiences — 459; end-to-end analytics/dashboards — adjacent (analytics group). The base price starts from 20,000 ₽ for setup (depends on the number of events/platforms).

• There is no correct conversion tracking — advertising is optimized blindly.
• A misconception that installing the pixel by itself increases sales.
• Data collection without accounting for consent/the law (152-FZ/GDPR) — a risk of a fine/block.
• Incorrectly set up events/duplicates distort data worse than their absence.

• Site/goals audit and an event plan (view/cart/lead/purchase/value)
• Installing the pixel + server-side Conversion API (often via GTM/a server container)
• Browser+server deduplication, validation via debuggers, linking to accounts
• Setup accounting for privacy/consent (cookie consent, policy) — without hidden surveillance
• Checking platform availability (e.g. Meta in the RF) — honestly
• Honest boundaries (this is measurement, not advertising/sales; consent/the law are mandatory; depends on correctness; does not replace end-to-end analytics)
• Documentation and handover
• Review with you

• An installed and validated pixel + Conversion API with correct events
• Reliable data for ad optimization and analytics, accounting for privacy
• An honest assessment: what tracking gives (data) and what depends on the advertising/offer/product
• Honest boundaries (measurement ≠ sales; consent/the law accounted for; depends on correctness)

• We audit the site/goals, draw up an event plan
• We install the pixel + CAPI, deduplicate, validate, account for consent/the law
• We honestly set boundaries (measurement ≠ advertising/sales; we check platform availability) and hand over

• Will you install the pixel — and sales will grow?

  No, honestly: tracking is about correct measurement for optimization and analytics. By itself the pixel/CAPI does not bring sales and does not launch advertising; it helps algorithms learn and count the result. 'We will install the pixel — sales will grow' is a deception. We will honestly set up measurement and say that sales are created by advertising, the offer and the product, not tracking.

• Is data collection legal? Is a cookie banner needed?

  We set it up accounting for the law, honestly: collecting user data requires consent and compliance (152-FZ/GDPR, cookie consent, privacy policy). We do not do hidden surveillance and do not transmit data that cannot be transmitted. We will honestly say what is legally needed — usually a cookie banner and a policy; without them there is a risk of a fine/block.

• Will the Meta pixel suit me?

  It depends on the market, honestly: Meta advertising is unavailable in the RF, so the Meta pixel makes sense only when working on available markets. We will honestly check which pixels/APIs are relevant for your geo and platforms (Yandex/VK/Meta, etc.) and will not install what will not work for you.