Plain Language adaptation
We rewrite the site's texts in plain, clear language: shorter phrases, less jargon, specific wording, a clear structure. This helps people with cognitive specifics, non-native speakers, newcomers and simply everyone who reads quickly. So that the text is understood the first time, rather than re-read. Honestly upfront: this is largely work based on JUDGMENT about clarity (not a strict checklist), priced by volume, and 'plain' does not mean 'primitive' — we preserve legal and technical precision, not hollow it out.
Plain Language adaptation — overview
Plain Language adaptation is reworking texts so they are easy to understand on the first read: short sentences, simple words instead of bureaucratese and jargon, active voice, specifics instead of abstractions, a logical structure with subheadings and lists, the main point first. Honestly about the nature, this matters: clarity is largely JUDGMENT, not a formal metric; there are techniques and principles, but there is no 'pass/fail' here, so the value is verified on real readers. Honestly about the 'plain ≠ primitive' balance: simplification does NOT mean loss of meaning or precision. In legal, medical, financial texts there are wordings that cannot be hollowed out — we simplify the delivery while preserving the essence and necessary precision, and where simplification is risky, we honestly warn. Honestly about volume/price: it is by text volume (pages/characters). Honestly about the overlap: Plain Language is specifically about TEXTS; broader work on interface clarity (structure, navigation, load) is cognitive accessibility (822). They are often taken together; we will honestly say what is needed. Honestly about the effect: the text is understood more easily — this helps many (cognitive specifics, non-native speakers, newcomers, those in a hurry) and improves text conversion, but we do not guarantee direct sales growth by itself. Honestly about access: source texts and an understanding of the audience are needed. An important boundary: this is text simplification; cognitive accessibility is broader — 822. Picture this: instead of 'the text has to be re-read to be understood' — clear the first time. The base price starts from 15,000 ₽ (depends on volume).
Problems we solve
- Texts are complex, they have to be re-read.
- Bureaucratese and jargon scare off and confuse the reader.
- Non-native speakers and newcomers do not understand the wording.
- The main point is hidden at the end of long paragraphs.
What's included in the Plain Language adaptation service
- Rewriting texts in plain, clear language
- Short sentences, active voice, specifics
- A logical structure (main point first, lists, subheadings)
- Preserving essence and precision (legal/medical/financial — without hollowing out)
- An honest warning where simplification is risky
- Indicating boundaries (texts; the whole interface — 822)
- Checking clarity (on readers where possible)
- Handover and review with you
What you get
- Texts are understood on the first read
- Less jargon and bureaucratese, more specifics
- Clear to non-native speakers, newcomers and those in a hurry
- Essence and precision preserved (not primitivization)
How the work goes: steps
- We get the texts and audience; estimate by volume
- We rewrite plainly and clearly, preserving essence and precision
- We check clarity, honestly mark places risky for simplification
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Does 'plain language' mean primitive and loss of meaning?
No. Plain ≠ primitive. We make the text clear and easy to understand while preserving the essence and necessary precision. In legal, medical and financial texts there are wordings that cannot be hollowed out — there we simplify the delivery, not the meaning, and honestly warn where simplification is risky.
How does this differ from cognitive accessibility?
Plain Language is specifically about TEXTS (language, wording, text structure). Cognitive accessibility (822) is broader: besides language it is interface structure, navigation, predictability, reducing load. We often do them together; we will honestly say whether simplifying texts is enough or work on the interface as a whole is needed.
How to tell it actually became clearer?
Clarity is largely judgment, there is no strict metric. We rely on proven Plain Language principles, and the best test is real readers from your audience. Where possible we check on people; honestly: it is a readability improvement, not a formal 'passed the standard' tick.
About the provider
The «Plain Language adaptation» service is provided by PDV Expert — a team specialising in «Site quality». We work under contract and deliver a written report with recommendations.