Podcast episodes (production)
We produce podcast episodes: topics and script, recording, editing and audio cleanup, clips/teasers, descriptions, distribution across platforms. Honestly and bluntly upfront: a podcast is about reach, trust and expertise in the long run, NOT about quick sales; listens ≠ sales. There is almost no precise 'listened → bought' tracking (measurement is indirect). A series of episodes and regularity are needed — one episode gives no result. Without inflating listens. Without promises of listens and sales.
Podcast episodes (production) — overview
Podcast episodes is the production of episodes: developing topics and scripts/questions, organizing the recording (audio or video podcast), editing, audio cleanup and mixing, design (covers, timecodes, descriptions), clips/teasers for social networks, distribution across platforms (Yandex Music, podcast aggregators, VK, YouTube). The work: topics/script, recording, post-production, packaging, publishing. Honestly about 'a podcast is long-term, not quick sales', this is key: a podcast builds reach, trust, expertise and loyalty well, but it is a slow cumulative channel; a listen does not equal a sale — sales depend on the product, offer, funnel. 'We launch a podcast — sales will come' = a lie. Honestly about 'weak tracking', this matters: there is almost no precise 'listened → bought' attribution (audio is listened to without a click, often offline); the effect is measured indirectly (promo codes, separate links, surveys, growth in brand demand). Honestly about 'a series and regularity are needed': a podcast 'ramps up' over months; one or two episodes make no difference, a consistent series is needed. Honestly about 'not viral': podcasts rarely 'explode' reach — growth is usually slow and organic. Honestly about 'depends on the topic/host/quality': bad sound, boring delivery or an uninteresting topic kill an episode; recording quality and the host's charisma are critical. Honestly about 'without inflating listens': we do not inflate — dead metrics, deception. Honestly about the effect: it produces podcast episodes (topics, recording, editing, packaging, distribution, clips), building reach/trust/expertise long-term, but this is not quick sales and not a guarantee of revenue; a listen ≠ a sale; tracking is indirect; a series/regularity are needed; without inflation. Honestly about access: a speaker/host, topics, the ability to record are needed. An important boundary: this is podcast episode production; advertising in podcasts — 457; video (for a video podcast) — 493; clips/Shorts — 491. The base price starts from 25,000 ₽ per episode/package (depends on the format/post-production).
Problems we solve
- You need quality podcast episodes but recording, editing, packaging and distribution are unclear.
- A misconception that a podcast will quickly bring sales; that listens = sales.
- Expecting precise tracking/attribution (there is almost none) and viral growth.
- One or two episodes without a series and regularity; the temptation to inflate listens.
What's included in the Podcast episodes (production) service
- Developing topics, scripts/questions for the audience
- Organizing the recording (audio/video podcast), editing, audio cleanup and mixing
- Design (covers, timecodes, descriptions), clips/teasers
- Distribution across platforms (Yandex Music, aggregators, VK, YouTube)
- An honest assessment: what depends on the topic/host/quality and what on the product/funnel
- Honest boundaries (a podcast is long-term, not quick sales; a listen ≠ a sale; tracking is indirect; a series/regularity are needed; not viral; without inflation)
- Documentation and handover
- Review with you
What you get
- Finished quality podcast episodes with packaging and distribution
- Reach, trust, expertise and loyalty in the long run (without inflation)
- Clips/teasers for social networks
- Honest boundaries (not quick sales; a listen ≠ a sale; a series is needed; tracking is indirect)
How the work goes: steps
- We develop topics/script, organize the recording
- We edit and clean up audio, package, make clips, publish/distribute
- We honestly set boundaries (long-term, a listen ≠ a sale, a series is needed) and hand over
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will a podcast quickly bring sales?
No, honestly: a podcast is a slow cumulative channel, it builds reach, trust and expertise long-term; a listen ≠ a sale (sales depend on the product, offer, funnel). 'We launch a podcast — sales will come' is a deception. We honestly build trust and reach with a series of episodes, without promises of quick sales.
Can you precisely measure the podcast's effect/ROI?
Precisely — almost no, honestly: podcasts are listened to without a click, often offline, there is no precise 'listened → bought' attribution. The effect is measured indirectly — promo codes, separate links, surveys, growth in brand demand. We will set up the available indirect measurement and honestly show its limitations.
Is one episode enough and can listens be inflated?
No to both, honestly: a podcast 'ramps up' over months — a consistent series is needed, one or two episodes make no difference. And we do not inflate listens — these are dead metrics and deception. We grow a real audience honestly with quality and regularity.
About the provider
The «Podcast episodes (production)» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.