Promotional campaigns
We prepare and launch promotional mailings: sales, special offers to the subscribed base — segmentation, copywriting, coding, sending, analytics. Honestly and bluntly upfront: opens/clicks ≠ sales; the result depends on the offer, price, base and product. And as a matter of principle: only to a subscribed base (opt-in), without spam; frequent promos lead to base fatigue, unsubscribes and spam complaints — we honestly balance frequency rather than 'burn out' the base. Without promises of revenue and a fixed conversion.
Promotional campaigns — overview
Promotional campaigns are one-off/serial promo mailings to a legal subscribed base: segmentation for the offer, copywriting and coding of the email, the call and landing, send/time setup, A/B elements (subject/offer), sending, analytics and conclusions. The work: segment, offer, email, sending, analytics. Honestly about 'opens/clicks ≠ sales', this is key: a promo email brings traffic and attention to the promotion, but sales depend on the attractiveness of the offer, price, product, landing and the base itself. 'We make a promo — there will be X in revenue' = a lie. Honestly about 'only by subscription, without spam': we send promos only to those who subscribed (opt-in); a mailing to a cold/bought base is spam (complaints, blocks, 152-FZ). Honestly about 'the risk of base fatigue', this matters: frequent/aggressive promos cause fatigue, growth of unsubscribes and spam complaints, which hits the deliverability of all subsequent emails. We honestly balance promo frequency with useful content and do not 'burn out' the base for momentary revenue. Honestly about 'depends on the offer/product': a weak offer or an uninteresting product cannot be pulled up by a mailing. Honestly about 'conversion is not guaranteed': specific figures depend on many factors; they cannot be promised. Honestly about 'open rate is distorted': we also rely on clicks/sales (Apple MPP distorts opens). Honestly about the effect: it prepares and launches promo mailings to a subscribed base with segmentation and analytics, bringing traffic/attention to the promotion, but this is not a guarantee of revenue; opens/clicks ≠ sales; only opt-in without spam; the risk of base fatigue with frequent promos; depends on the offer/product. Honestly about access: a subscribed base, an offer/promotion, a landing, an ESP are needed. An important boundary: this is promo campaigns (mailings); welcome/onboarding — 541/542; newsletter (regular) — 544; triggers — 546. The base price starts from 18,000 ₽ per campaign (depends on volume/seriality).
Problems we solve
- You need promo mailings but segmentation, the offer and frequency balance are unclear.
- A misconception that a promo email = sales (opens/clicks ≠ sales).
- Spam to a cold/bought base (complaints, blocks, 152-FZ).
- Frequent aggressive promos: base fatigue, unsubscribes, spam complaints, deliverability drop.
What's included in the Promotional campaigns service
- Segmentation of the subscribed base for the offer
- Copywriting and coding of the promo email, the call and link to the landing
- Send/time setup, A/B elements (subject/offer)
- Sending, analytics (clicks/sales, accounting for open rate distortion)
- An honest assessment: what depends on the offer/base and what on the product/price
- Honest boundaries (opens/clicks ≠ sales; only opt-in without spam; the risk of base fatigue; conversion is not guaranteed; depends on the offer/product)
- Documentation and handover
- Review with you
What you get
- Prepared and sent promo mailings to the subscribed base
- Traffic and attention to the promotion with analytics by clicks/sales
- An honest assessment: what the promo gives and what depends on the offer/price/product
- Honest boundaries (not a guarantee of revenue; only opt-in; frequency balance, not burning out the base)
How the work goes: steps
- We segment the base, work out the offer and email
- We set up sending/A-B, send to the subscribed base, protect frequency
- We honestly set boundaries (a click ≠ a sale; we do not burn out the base) and analyze by clicks/sales
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will a promo mailing bring revenue of a specific amount?
No, honestly: a promo brings traffic and attention to the promotion, but sales depend on the offer, price, product, landing and base — specific revenue cannot be guaranteed. And opens/clicks ≠ sales. We honestly make a strong promo and analyze by clicks/sales, without guarantees of figures.
Can a promo be sent to a cold/bought base?
No, honestly: a promo is only to a subscribed base (opt-in). A mailing to a cold/bought base is spam — complaints, blocks, a violation of 152-FZ. We work only with a legal subscribed base.
Shall we send promos more often for sales growth?
With balance, honestly: frequent/aggressive promos cause base fatigue, growth of unsubscribes and spam complaints, which hits the deliverability of all emails. We honestly balance promo frequency with useful content and do not 'burn out' the base for momentary revenue — it harms in the long run.
About the provider
The «Promotional campaigns» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.