RCS messaging

RCS messaging is setting up campaigns in RCS (Rich Communication Services — 'smart SMS' with branding, cards, buttons, media, a verified sender) via an operator/provider: checking RCS availability for your audience/region, registering and verifying a brand sender, designing rich messages (cards/carousels/buttons), a MANDATORY fallback to SMS for unsupported recipients, checking the base for consent (opt-in), scenarios, metrics. The work: availability, brand verification, rich+fallback, metrics. Honestly about 'limited support', this is key and fundamental: RCS works only where both the operator and the user's device support it — this is predominantly Android devices with supporting operators; on iOS RCS appeared late and with limitations, and operator coverage (including in the RF) is uneven and changing. Therefore a fallback to regular SMS is MANDATORY — part of the audience will receive exactly that. 'An RCS message for everyone' = a lie. Honestly about 'with consent (opt-in)': like SMS/messengers, a legal broadcast is only to a consenting base (152-FZ); advertising is subject to labeling (ORD/erid). Honestly about 'the channel is paid': RCS and the fallback SMS are charged — operating costs. Honestly about 'delivery/rendering not guaranteed': even with support, the display of rich elements depends on the app/version; identical display cannot be guaranteed. Honestly about 'a maturing technology': RCS support and rules are actively changing — this is a snapshot at the current moment. Honestly about 'RCS ≠ sales': the rich format can increase response among the supporting part, but this is not a guarantee of conversion/sales — they depend on the offer/product. Honestly about the effect: it sets up RCS campaigns with a verified brand, rich elements and a MANDATORY SMS fallback to a consenting base, giving a rich channel to part of the audience, but support is limited (operator+device, predominantly Android, uneven in the RF), a fallback is mandatory, with consent, paid, advertising with labeling, RCS ≠ sales. Honestly about access: a provider with RCS, a consenting base, a budget, readiness for a fallback are needed. An important boundary: this is RCS; SMS — 564; WhatsApp — 561; Viber — 563. The base price starts from 22,000 ₽ for setup (excluding provider message fees).

• You want a rich 'smart SMS' (cards/buttons) but RCS's limited support is unclear.
• Not knowing that RCS depends on the operator+device (predominantly Android, uneven in the RF) and an SMS fallback is needed.
• A misconception that you can broadcast to any base without consent and without advertising labeling.
• A misconception that RCS = guaranteed sales; expecting identical display for everyone.

• Checking RCS availability for your audience/region
• Registering and verifying a brand sender with the provider
• Designing rich messages (cards/carousels/buttons/media) + a MANDATORY fallback to SMS
• Checking the base for consent (opt-in), scenarios, metrics, accounting for advertising labeling (ORD/erid)
• An honest assessment: what part of the audience RCS is available to and what depends on the offer
• Honest boundaries (support is limited — operator+device, predominantly Android; an SMS fallback is mandatory; only with opt-in; the channel is paid; advertising with labeling; RCS ≠ sales)
• Documentation and handover
• Review with you

• Set-up RCS campaigns with a verified brand and rich elements + a mandatory SMS fallback
• A rich channel for the supporting part of the audience + reach of the rest via SMS
• An honest assessment: what part RCS is available to and what depends on the offer/product
• Honest boundaries (support is limited; a fallback is mandatory; only with opt-in; RCS ≠ sales)

• We check RCS availability, verify the brand sender, check the base for consent
• We design rich messages with a mandatory SMS fallback, set up scenarios/metrics, account for labeling
• We honestly set boundaries (support is limited; a fallback is mandatory; RCS ≠ sales) and hand over

• Will all my clients see the RCS message?

  No, honestly: RCS works only where both the operator and the device support it — this is predominantly Android with supporting operators; on iOS it appeared late and limitedly, and coverage (including in the RF) is uneven. Therefore a fallback to regular SMS is mandatory — part of the audience will receive exactly that. 'RCS for everyone' is a deception.

• Can I broadcast to any base and without labeling?

  No, honestly: like SMS/messengers, a legal broadcast is only to a consenting base (152-FZ, opt-in), and advertising is subject to labeling (ORD/erid). The channel is also paid (both RCS and the fallback SMS are charged). We work only legally, to a consenting base, with advertising labeling.

• Does RCS guarantee sales and identical display?

  No to both, honestly: the rich format can increase response among the supporting part of the audience, but this is not a guarantee of sales — they depend on the offer/product. And even with support, the display of rich elements depends on the app/version — we do not guarantee uniformity. The technology is maturing, the rules change. We honestly set up the channel with a fallback, without promises.