Reverse-IP company identification

Reverse-IP company ID is the connection and setup of a service that, by a visitor’s IP address, identifies which company they came from (Leadfeeder, Albacross, Clearbit Reveal and the like). You see which organizations are interested in your product, which pages they viewed and how often they came back, even if they did not fill in a form. We set up the service, filters by target companies, passing such visits into the CRM and notifications to sales. The point is not to lose “warm” B2B traffic: a company studied your offer but left without a request — and you found out and got in touch. Importantly and honestly about exactly what you get: the service identifies the COMPANY, not the person. You see “organization X visited”, but not “who specifically and their contacts” — it is a signal for sales, not a ready lead with a name and a phone. Also honestly about coverage: not every visitor is identified. If a person came from home, from mobile internet or via a VPN, their IP is not tied to a company — such visits are not recognized. It works best on traffic from companies’ office networks; on average a minority of visitors is identified — in our B2B experience roughly 10-30% of visits, while the rest come from home, mobile or via a VPN. Promising “you will see everyone who visited” would be dishonest. And honestly about privacy: you collect visit data and match it to companies — this falls under local privacy laws (152-FZ in Russia, GDPR in the EU), so check what is permissible with your lawyer. Unlike full ABM (see the “ABM tools” service), which adds intent data, targeting and orchestration, reverse-IP is a basic, inexpensive step: simply understanding which companies visit. Picture this: a salesperson saw in the CRM that a company from their list visited the pricing page twice this week — and reached out first while it is still choosing. The base price starts from 40,000 ₽ for the connection and setup; the service subscription is paid separately.

• B2B visitors study the site and leave without a request — you do not know about them.
• It is unclear which companies are actually interested in the product.
• Sales do not see “warm” accounts and learn about a client too late.
• There is traffic, but who is behind it is a mystery.

• Connecting a company-by-IP identification service (Leadfeeder / Albacross, etc.)
• Setting up filters by target companies and industries
• Viewing visits: company, pages, frequency, time
• Passing identified visits into the CRM (company name and visits, not personal contacts)
• Notifications to sales about visits from target companies
• Honest expectation-setting on coverage (what is identified, what is not)
• Accounting for data requirements (152-FZ / GDPR)
• Documentation and (by agreement) support

• You see which companies are interested, even without a request
• “Warm” B2B visits reach sales — you can reach out first
• It is clear which industries and companies respond to the site
• Less lost B2B traffic

• We look at your traffic and goals, assess whether it will help (B2B, office traffic)
• We connect the service, filters, passing into the CRM and notifications
• We test on real visits, set expectations, and launch

• Will I see who exactly visited — with a name and phone?

  No. Reverse-IP identifies the company, not the person: you see “organization X visited and looked at the pricing”, but not the specific employee and their contacts. It is a signal for sales — a reason to reach the company first — not a ready lead with a name. Promising “the contacts of everyone who visited” would be untrue.

• Does the service identify all visitors?

  No, and it is important to understand this in advance. Mostly visits from companies’ office networks are identified. If a person came from home, from mobile or via a VPN, their IP is not tied to an organization — such a visit will not be identified. On average a minority of traffic is identified, not all of it. So before connecting we honestly assess whether it will help on your particular traffic: if you are B2C or have little B2B traffic, it will give almost no benefit — we will say so in advance, not after you pay.

• How is this different from ABM?

  Reverse-IP is a basic, inexpensive step: simply understanding which companies visit the site. ABM (see the “ABM tools” service) is already a system: intent data, targeting ads at specific accounts, orchestrating marketing and sales touches, and it is noticeably more expensive. Many start with reverse-IP and move to ABM when they see that focusing on accounts really pays off.