RuStore
We publish and optimize an app in RuStore (the Russian app store): registration, publishing, ASO page optimization, RuStore payment/push integration if needed, localization, analytics. Honestly and bluntly upfront: publishing and ASO increase the chances of visibility, but do NOT guarantee installs or top. RuStore is a growing Russian store (relevant for the RF audience, including under Google Play restrictions), moderation can reject. Without inflation and without promises of installs/top.
RuStore — overview
RuStore is publishing and optimizing an app in the Russian app store RuStore: registering a developer account, preparing and publishing (accounting for RuStore requirements), passing moderation, ASO page optimization (keys, metadata, icon, screenshots, description), RuStore SDK integration if needed (payments/push/updates), localization, analytics, recommendations on rating/genuine reviews, tracking rules. The work: registration/publishing, ASO, SDK if needed, analytics. Honestly about 'relevance and audience', this is important: RuStore is a growing Russian store, especially relevant for the RF audience (including on devices with Google Play restrictions and in the government context); this is a real and important channel for the RF, but its audience/reach differs from global stores — we assess realistically. Honestly about 'publishing/ASO ≠ installs and ≠ top': we increase the chances of visibility/conversion, but installs/top depend on the store's algorithm, product, demand, competition, rating. 'We guarantee RuStore top / N installs' = a lie. Honestly about 'RuStore moderation': the app passes moderation per the store's rules; violations = rejection. Honestly about 'SDK/integrations': for payments/push/updates RuStore SDK integration may be required — technical work, we will honestly assess the scope. Honestly about 'rating/reviews only genuine': inflation violates the rules — only legal methods. Honestly about the effect: it publishes and optimizes an app in RuStore (registration/publishing, ASO, SDK if needed, localization, analytics, genuine reviews), opening an important channel for the RF and increasing the chances of visibility, but publishing/ASO ≠ installs/top; the audience/reach differs from global stores; moderation can reject; SDK integration is separate work; only genuine reviews. Honestly about access: an app, a RuStore developer account, and for payments/push — resources for the SDK are needed. An important boundary: this is RuStore; Google Play ASO — 600; Huawei AppGallery — 601; Samsung Galaxy Store — 603. The base price starts from 20,000 ₽ for publishing + ASO (excluding SDK integration, if required).
Problems we solve
- The app is unavailable in RuStore for the RF audience (including under Google Play restrictions).
- A misconception that publishing/ASO in RuStore = guaranteed installs/top.
- Not knowing about RuStore moderation and about the need for SDK integration (payments/push) for some functions.
- A desire to inflate installs/reviews; inflated reach expectations.
What's included in the RuStore service
- Registering a RuStore developer account, preparing and publishing
- Passing moderation, ASO page optimization (keys/metadata/icon/screenshots)
- RuStore SDK integration if needed (payments/push/updates) — assessment/implementation
- Localization, analytics, recommendations on rating/genuine reviews, tracking rules
- An honest assessment: what the channel gives (RF audience) and what depends on the product/demand/rating
- Honest boundaries (publishing/ASO ≠ installs/top; the audience/reach differs from global stores; moderation can reject; SDK is separate work; only genuine reviews)
- Documentation and handover
- Review with you
What you get
- A published and optimized app in RuStore (+ SDK if needed) + analytics
- An opened important channel for the RF (including under Google Play restrictions)
- An honest assessment: what the channel gives and what depends on the product/demand/competition/rating
- Honest boundaries (not a guarantee of installs/top; moderation; only genuine reviews)
How the work goes: steps
- We register the developer, prepare/publish, pass moderation
- We do ASO/localization, integrate the SDK if needed, set up analytics
- We honestly set boundaries (publishing/ASO ≠ installs/top; moderation; only genuine reviews) and hand over
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will publishing in RuStore give many installs and top?
Not guaranteed, honestly: publishing and ASO increase the chances of visibility, but installs/top depend on the store's algorithm, product, demand, competition, rating. RuStore is a growing and important channel for the RF, but its reach differs from global stores. We do not give install/top guarantees — we increase the chances legally.
Will all app functions work in RuStore?
It depends on integrations, honestly: for payments, push and updates RuStore SDK integration may be required — this is technical work; without it some functions may not work. We will honestly assess the integration scope before the start, rather than pass publishing off as 'all ready'.
Can installs/reviews be inflated?
No, honestly: inflating installs/reviews/rating violates RuStore rules and leads to sanctions. We work only legally (ASO, requesting genuine reviews, working with feedback). We do not do inflation — this is fundamental.
About the provider
The «RuStore» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.