Screencast 'how to use'
We make 'how to use' tutorial screencasts: a screen recording with a clear voice-over explanation — so the user masters the product/feature step by step. Honestly and bluntly upfront: a good screencast helps users figure things out and reduces the support load, but it is a learning asset, NOT a metrics-growth tool. And importantly: a screencast must ACCURATELY match the product/interface; on UI changes it becomes outdated and starts misinforming — an update is needed. We honestly make a clear accurate screencast, without exaggerating its impact on sales.
Screencast 'how to use' — overview
A 'how to use' screencast is a tutorial video with a screen recording: a step-by-step demonstration of the product/feature/service with a clear voice-over or captions. Useful for onboarding, training, support (FAQ videos), lowering the entry barrier. The work: analyzing the product and usage scenario, the script/structure, screen recording, voice-over/captions, editing. Honestly about 'a learning asset, not a metrics lever': a good screencast helps users master the product faster, reduces the support load and misunderstanding — that is useful for UX and support. But it is a learning material, not a standalone sales/conversion/retention growth tool. We honestly do not pass a screencast off as a metrics lever. Honestly about 'accuracy and currency', this matters: a screencast must accurately show the real product/interface. On UI/feature changes the video becomes outdated and starts misinforming (the user sees something other than in the product) — an update is needed on changes. We honestly warn about this. Honestly about 'a screencast will not fix a bad UX': a video helps figure things out, but if the product is genuinely confusing, a tutorial video is a compensation, not a solution. Sometimes it is more honest to simplify the product/UX than to explain the complex with a video. We will honestly point this out. Honestly about 'depends on product access': for an accurate screencast access to the product and an understanding of scenarios are needed; without it you cannot show correctly. Honestly about the effect: it gives a clear accurate tutorial screencast helping users master the product and reducing the support load, but it is a learning asset, not a metrics lever; accuracy/currency are critical (becomes outdated on UI changes); does not fix a bad UX. Honestly about access: access to the product and usage scenarios are needed. An important boundary: this is a screencast; onboarding texts — 330; tutorial video — 367; product demo — 368; promo video — 358. The base price starts from 8,000 ₽ (depends on the duration and number of scenarios).
Problems we solve
- Users find it hard to master the product/feature from text: a clear video demonstration is needed.
- A misconception that a tutorial screencast is a sales/metrics growth tool.
- An outdated screencast after an interface change (misinforms the user).
- A screencast is used to compensate for a confusing UX instead of simplifying it.
What's included in the Screencast 'how to use' service
- Analyzing the product and real usage scenarios
- The screencast script/structure step by step
- Screen recording + clear voice-over or captions
- Editing into a clear tutorial clip
- An honest assessment: does the video help or is the problem in the UX itself
- Honest boundaries (a screencast is a learning asset, NOT a metrics lever; accuracy/currency are critical — becomes outdated on UI changes; does not fix a bad UX)
- Documentation and handover
- Review with you
What you get
- A clear accurate step-by-step tutorial screencast
- The user masters the product independently, lower support load
- An honest assessment: what the video solves (learning) and what UX/product simplification does
- Honest boundaries (not a metrics lever; needs updating on UI changes)
How the work goes: steps
- We analyze the product, usage scenarios and access
- We write the script, record the screen, voice/caption, edit
- We honestly set boundaries (a learning asset, updating on changes) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will a screencast raise sales/conversion?
Not as a lever, honestly: a good screencast helps users master the product and reduces the support load (useful for UX), but it is a learning material, not a standalone sales/conversion/retention growth tool. We make a clear tutorial video but do not promise metrics growth from a screencast.
Is a screencast made once and forever?
No, honestly: a screencast must accurately show the real product/interface. On UI or feature changes the video becomes outdated and starts misinforming — the user sees something other than in the product. An update is needed on changes. We honestly warn about this so the screencast does not mislead.
If the product is complex — will a screencast explain everything?
It will help but not solve the root, honestly: a video helps figure things out, but if the product is genuinely confusing, a screencast compensates for the complexity rather than eliminating it. Sometimes it is more honest to simplify the product/UX than to explain the complex with a tutorial video. We will honestly say if the problem is in the UX itself (onboarding 330 / UX texts 331 are responsible for it).
About the provider
The «Screencast 'how to use'» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.