Server-side tagging
We deploy a server-side tag container (server-side GTM): tags and data collection move from the user's browser to your server container. This gives more control over data, better resilience to blockers, cleaner page loading and tidy delivery to analytics and ads. Honestly upfront: this is data-delivery infrastructure setup, not analytics itself and not metric growth; and the server container needs hosting, billed separately.
Server-side tagging — overview
Server-side tagging is a one-off implementation project: we deploy a server-side container (GTM Server in the cloud or on your infrastructure), move event collection and sending from the client to the server, set up clients/tags, deduplication with browser tags, delivery to analytics (GA4) and ad platforms (alongside Conversion API), data governance and access. Honestly about requirements and cost, this is key: the server container needs hosting — a cloud (e.g. Google Cloud) or your server; these are ongoing infrastructure costs billed directly by the provider, SEPARATELY from our work; implementation is technically harder than regular GTM. Honestly about the effect: server-side gives data control, resilience to blockers, potentially faster pages and cleaner delivery — but it is NOT analytics itself (reports are built by the connected system) and NOT metric growth; it does not raise sales or conversion, it improves the data infrastructure. Honestly about privacy: server-side helps control what data goes where, but does NOT automatically make you legally compliant and does NOT remove consent — the legal assessment is given by a lawyer, we do not guarantee compliance. Honestly about data: quality depends on correct tagging and dataLayer (garbage in, garbage out); some loss still remains. Maintenance: the container needs servicing and updating on changes. An important boundary: this is server-side container setup, not regular GTM (separate/prerequisite), not analytics itself and not running ads; it often goes alongside Conversion API. If traffic is small and client-side GTM suffices, a server container with its costs may be overkill — we say so honestly. Picture this: instead of 'all tags load in the browser, get blocked and slow the site' collection goes through your server, under your control. The base price starts from 25,000 ₽ per project (container hosting — separately, billed directly by the provider); it depends on the number of platforms and complexity.
Problems we solve
- All tags load in the browser, slow the site and get blocked.
- No control over what data goes where from the pages.
- Data is lost and duplicated between systems.
- More resilient and private data delivery is needed.
What's included in the Server-side tagging service
- Deploying a server-side container (GTM Server, cloud/your server)
- Moving event collection and sending from client to server
- Setting up clients/tags and deduplication with the browser
- Delivery to GA4 and ad platforms (alongside Conversion API)
- Data governance and access
- Flagging privacy/consent (assessment — by a lawyer)
- Testing and documentation
- A basic servicing instruction
What you get
- Control over what data goes where
- More resilient to blockers, potentially faster pages
- Cleaner, tidier delivery to analytics and ads
- A modern data infrastructure (growth — separately)
How the work goes: steps
- We clarify goals, platforms, infrastructure and hosting budget; collect access
- We deploy the container, move tags, set up deduplication and delivery
- We test, hand over documentation and access
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will server-side tagging raise conversion and sales?
No. It is data-delivery infrastructure: more control, resilience and cleanliness, better data for ads and analytics. But reports are built by the connected system, and sales growth is separate work; the container itself does not raise the metrics.
Is container hosting included in the price?
No. The server container needs hosting (cloud or your server) — ongoing costs billed directly by the provider, separate from our implementation work. The amount depends on traffic.
Does this make me compliant with data law?
No. Server-side helps control data flows but does not automatically make you compliant and does not remove consent. The legal assessment (GDPR/152-FZ) is given by your lawyer; we set it up technically.
About the provider
The «Server-side tagging» service is provided by PDV Expert — a team specialising in «Conversion & analytics». We work under contract and deliver a written report with recommendations.