Shoppable video
We make shoppable video: video with clickable product tags through which the viewer goes from the clip straight to the product, cart or purchase. Honestly and bluntly upfront: shoppable video links content and purchases and removes extra steps, but it does NOT make video selling by itself — the content and product sell, and tags only simplify the path. It is a technical integration of video with the catalog/cart, and it does not guarantee conversion growth. It works where products are visual and appropriate on screen (fashion, beauty, interior, demos), and depends on the player/platform. We will honestly connect purchases to video and soberly state that conversion is created by content, not the mere fact of tags.
Shoppable video — overview
Shoppable video is video where products can be 'touched': interactive tags/cards of products appear on the clip, on click the viewer sees details, adds to cart or goes to purchase without leaving the video. It is used in fashion, beauty, interior, reviews, demonstrations. Technically — integration of the video player with the catalog, cart and checkout. Honestly about 'does not make video selling by itself', this is key: shoppable tags remove friction (no need to search for the product separately), and this is real benefit. But they do not create the desire to buy — that is created by the product itself, content, presentation. If the video does not engage and the product is not interesting, tags will not save it. Shoppable boosts the path to purchase for an already interested viewer rather than turning any video into sales. We honestly distinguish this. Honestly about 'not a conversion guarantee': simplifying the path to purchase can increase conversion but does not guarantee it — the result depends on content, product, price, audience, appropriateness. Promising 'shoppable video will boost sales' as a given is dishonest. We do the integration but do not guarantee a business result. Honestly about 'works for suitable products': shoppable is meaningful where products are visual and organically present on screen (clothes on a model, furniture in an interior, a product in a demo). For products that cannot be shown in video or where characteristics decide, not appearance, the effect is small. We will honestly assess whether the format fits your products. Honestly about player/platform dependence: shoppable capabilities depend on the player and platform where the video runs (support for tags, cart, tracking). Capabilities differ across platforms; where the video is shown must be accounted for. Honestly about maintenance: tags must be kept current (products change, run out, prices update) — this is a link with the catalog, not a one-time placement. Honestly about the effect: for suitable products and content it simplifies the path to purchase and links video with sales, but does not create demand by itself and does not guarantee conversion. Honestly about access: visual products, a catalog/cart for the link are needed. An important boundary: this is shoppable video; interactive video (without purchases) — 1117; live commerce — 1128; video CMS — 1113. The base price starts from 120,000 ₽ (depends on integration and the number of products).
Problems we solve
- The viewer sees the product in the video, but the path to purchase is too long (friction).
- Linking video content with the catalog and cart directly is needed.
- An expectation that tags themselves boost sales (they do not).
- It is not accounted for that shoppable works for visual products and requires a catalog link.
What's included in the Shoppable video service
- Shoppable video integration (product tags, going to the product/cart/purchase)
- Linking the player with the catalog, cart and checkout
- An honest assessment: does the format fit your products (visuality, appropriateness)
- Keeping tags current (availability, prices — a catalog link)
- Accounting for the display player/platform
- Honest boundaries (does not make video selling by itself; not a conversion guarantee; for visual products; depends on the player; tags need maintenance)
- Documentation and handover
- Review with you
What you get
- Video with a built-in path to purchase for suitable products
- A link of content and sales without extra steps
- An honest assessment: where shoppable is appropriate and pays off
- Honest boundaries (conversion is created by content/product, not tags; not a sales guarantee; for visual products)
How the work goes: steps
- We assess the products and content: does the shoppable format fit
- We integrate tags and the catalog/cart link, set up currency
- We honestly set boundaries (conversion, products, player) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Will shoppable video make my clips selling?
Not by itself, honestly: tags remove friction (no need to search for the product separately) — real benefit. But the desire to buy is created by the product itself, content and presentation, not tags. If the video does not engage and the product is not interesting, tags will not save it. Shoppable boosts the path to purchase for an already interested viewer rather than turning any video into sales. We honestly distinguish this.
Will shoppable video guarantee a conversion boost?
No, honestly: simplifying the path to purchase can increase conversion but does not guarantee it — the result depends on content, product, price, audience, appropriateness. Promising 'shoppable will boost sales' as a given is dishonest. We do the integration well, but the business result depends on many factors outside the technical part. We are honest about this.
Will shoppable fit any products?
No, honestly: the format is meaningful where products are visual and organically on screen (clothes on a model, furniture in an interior, a product in a demo). For products that cannot be shown in video or where characteristics decide, not appearance, the effect is small. Plus tags must be kept current (products change, prices update). We will honestly assess whether the format fits your products rather than force it on everyone.
About the provider
The «Shoppable video» service is provided by PDV Expert — a team specialising in «Tech trends». We work under contract and deliver a written report with recommendations.