SMS texts
We write SMS campaign texts: extremely short concise messages with the gist and a call within a strict limit. Honestly and bluntly upfront: SMS is a powerful but expensive and sensitive channel. The key honest rule: mailing only by consent (opt-in) with the sender indicated and an opt-out option — mass SMS spam violates advertising law and is fined, and also annoys and hurts the brand. A good text increases response, but by itself it does NOT guarantee sales. We honestly write strong appropriate SMS only for legal mailings, without spam and without promises of a guaranteed result.
SMS texts — overview
SMS texts are short messages for SMS campaigns (promo, order status, reminder, code, service notification): the gist in a few words, a call, within a strict limit (often ~70 Cyrillic characters per segment). The work: analyzing the goal and segment, writing a concise text with a focus and a call, accounting for the limit and the cost of segments. Honestly about 'only legal mailings by consent', this is key and legal too: advertising SMS may be sent only to subscribers who gave consent, with a clear sender and an opt-out option. Mass SMS mailing to a non-consenting/purchased list violates advertising law (in Russia the FAS fines), annoys people and hurts the brand. We honestly work only with legal opt-in mailings and do not serve spam. Honestly about 'SMS ≠ a guarantee of sales': a concise text increases response, but sales depend on the offer's value, segmentation, the list and the product. Text helps but does not guarantee the result. Honestly about 'expensive and sensitive': SMS are paid per segment, and people perceive them personally — so the channel requires respect: only relevant, needed, infrequent messages. SMS spam is especially annoying and expensive. Honestly about the limit: SMS are strictly limited; conciseness and a focus on one idea matter, extra characters = extra segments = more expensive. Honestly about text honesty: no deception, false 'wins', hidden terms — that is both unethical and a rule violation. Honestly about the effect: it gives concise strong truthful SMS texts for legal mailings increasing response, but it is not a guarantee of sales (depends on value/segmentation/the list/the product); only opt-in by law, without spam; respect for the channel (relevance, frequency). Honestly about access: a legal consent-based list and offer data are needed. An important boundary: this is SMS texts; push — 317; email — 316; technical mailing setup — separate. The base price starts from 3,000 ₽ per set (depends on the number of texts).
Problems we solve
- SMS do not work: an inexpressive text not fitting the limit, without a clear call.
- A misconception that SMS by itself will ensure sales (without value/segmentation/the list).
- A temptation to mail to a purchased/non-consenting list (a law violation, FAS fines, brand harm).
- Deceptive SMS (false 'wins', hidden terms) — unethical and illegal.
What's included in the SMS texts service
- Analyzing the goal, segment and SMS type (promo/service/reminder)
- Writing a concise text with a focus and a call within the limit
- Accounting for the limit and segment cost (without extra characters)
- An honest assessment: is the list legal (opt-in), is there an opt-out and a sender
- Honest truthful phrasing without deception
- Honest boundaries (only legal opt-in mailings — spam violates the law; SMS ≠ a guarantee of sales; respect for the channel: relevance and frequency)
- Documentation and handover
- Review with you
What you get
- Concise strong truthful SMS texts for legal mailings
- A focus and a call within the limit and cost
- An honest assessment: what SMS gives and what depends on the list/offer
- Honest boundaries (not a guarantee of sales; only opt-in, without spam)
How the work goes: steps
- We analyze the goal, segment, SMS type and check the list's legality
- We write a concise truthful text with a call within the limit
- We honestly set boundaries (only opt-in, not a guarantee) and hand over to you
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
Can we send SMS to a large purchased list for reach?
No, honestly: advertising SMS may be sent only to subscribers who gave consent (opt-in), with a clear sender and an opt-out. Mailing to a non-consenting/purchased list violates advertising law (in Russia the FAS fines), annoys people and hurts the brand. We work only with legal mailings and do not serve spam.
Will SMS ensure sales?
They increase response but do not guarantee, honestly: sales depend on the offer's value, segmentation, the list and the product. Text helps but is not a guarantee. Plus SMS are paid and personal — the channel requires respect (relevance, infrequent messages). We make strong SMS and increase the chances but do not promise the result.
Can you make the SMS more intriguing, like 'you won'?
No, honestly: deceptive SMS (false 'wins', hidden terms, clickbait) are unethical and violate rules/law, annoy and hurt the brand. We write concisely and catchily but truthfully and within the limit. An honest SMS respects the subscriber, while a deceptive one burns out trust and risks a fine.
About the provider
The «SMS texts» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.