Social-CRM integration

Social-CRM integration is connecting social networks and messengers to a CRM system: collecting inquiries from direct messages/comments/chats into a single window, creating deals/leads, linking correspondence history to the customer card, tags/sources, distribution among managers, basic automations (statuses, reminders), reporting on inquiries from social networks. The work: auditing channels/CRM, setting up the integration, testing, a procedure, handover. Honestly about 'this is a tool, not a source of leads and not sales', this is key: the integration orders and does not lose inquiries, speeds up handling and gives transparency, but by itself it does not create leads and does not bring sales — leads are generated by content/advertising/the product, and managers sell. 'We implement Social-CRM — sales will grow' = a lie (order and handling speed will grow, not sales directly). Honestly about privacy and consent, this is critical: collecting and storing correspondence/personal data requires user consent and compliance (152-FZ, a policy, platform requirements for access to messages). We set it up accounting for this, without hidden collection. Honestly about 'depends on correct setup and processes': incorrect integration loses/duplicates inquiries; and even a perfect CRM will not help if you have no sales/handling processes — the tool amplifies a working process, it does not replace it. Honestly about 'platform API limitations': access to messages/data is limited by the capabilities and rules of platforms (some channels are not officially integrated); we will honestly assess what is technically possible. Honestly about 'not equal to sales/end-to-end analytics': this is collecting inquiries into a CRM; end-to-end analytics/attribution is separate. Honestly about the effect: it sets up the integration of social networks/messengers with a CRM (a single window, leads, history, tags, distribution) accounting for privacy, ordering and speeding up inquiry handling, but this is a tool, not a source of leads and not a guarantee of sales; it depends on the setup and sales processes; it is limited by platform APIs/rules. Honestly about access: a CRM, access to channels/accounts, a legal basis (consent/policy) are needed. An important boundary: this is Social-CRM (integration/tool); DM handling — 503; lead generation (content/advertising) — 488-501/channels; end-to-end analytics — 468/469. The base price starts from 25,000 ₽ for integration (depends on the number of channels/CRM).

• Inquiries from social networks/messengers are lost, no single window and history in the CRM.
• A misconception that Social-CRM by itself = leads/sales growth.
• Collecting correspondence/data without consent/legal compliance (152-FZ) — a risk of a fine.
• Expecting a result without sales processes; ignoring platform API limitations.

• Auditing channels and the CRM, an integration plan (what is technically possible by API/rules)
• Setting up inquiry collection into a single window, creating leads/deals, linking history
• Tags/sources, distribution among managers, basic automations
• Setup accounting for privacy/consent (152-FZ, policy), testing
• An honest assessment: what the integration gives (order/speed) and what depends on sales processes
• Honest boundaries (a tool, not a source of leads/sales; consent/the law are mandatory; depends on the setup/processes; platform API limitations; not equal to end-to-end analytics)
• Documentation and handover
• Review with you

• A set up integration of social networks/messengers with a CRM (single window, leads, history, tags)
• Ordered and accelerated inquiry handling with transparency (accounting for privacy)
• An honest assessment: what the integration gives and what depends on sales processes/the product
• Honest boundaries (a tool ≠ leads/sales; consent/the law accounted for; limited by platform APIs)

• We audit channels/CRM, plan the integration by API/rule capabilities
• We set up inquiry collection/leads/history/distribution accounting for consent
• We honestly set boundaries (a tool ≠ sales; sales processes are needed) and test/hand over

• Will Social-CRM boost sales?

  Not directly, honestly: the integration orders inquiries, speeds up handling and gives transparency, but by itself it does not create leads and does not sell — leads are generated by content/advertising/the product, and managers sell. Order and speed will grow, not sales directly. 'We implement Social-CRM — sales will grow' is a deception. The tool amplifies a working process, it does not replace it.

• Is collecting correspondence from social networks legal?

  With legal compliance — yes, honestly: collecting and storing correspondence/personal data requires user consent and compliance (152-FZ, a policy, platform rules for access to messages). We set it up accounting for this, without hidden collection, and will honestly say what is legally needed.

• Can all channels be connected to the CRM?

  Not all, honestly: access to messages/data is limited by the capabilities and rules of platform APIs — some channels are not officially integrated or with limitations. We will honestly assess what is technically possible for your channels and do not promise to connect what the platform does not provide.