SPF / DKIM / DMARC setup
We set up email authentication for the domain: SPF, DKIM, DMARC (and BIMI if needed) — so emails pass checks and land in spam less. Honestly and bluntly upfront: this is the technical foundation of deliverability and protection from spoofing, but it does NOT guarantee landing in the inbox — domain/IP reputation, content and recipient complaints also affect it. And it is infrastructure, not a source of sales. Without promises of the inbox and sales.
SPF / DKIM / DMARC setup — overview
SPF / DKIM / DMARC setup is configuring sender authentication protocols: SPF (allowed servers), DKIM (cryptographic signing of emails), DMARC (a policy for handling failed checks + reports), BIMI if needed. The work: auditing current DNS records, setting up SPF/DKIM/DMARC, checking via validators, gradually tightening the DMARC policy, analyzing reports. Honestly about 'it reduces the risk of spam/spoofing but does not guarantee the inbox', this is key: correct authentication is a necessary deliverability foundation (without it emails more often go to spam/get blocked) and protection against spoofing of your domain, but landing in the inbox also depends on domain/IP reputation, base quality, content and recipient complaints. 'We set up SPF/DKIM/DMARC — you will be in the inbox' = a lie; it reduces the risk, does not guarantee. Honestly about 'this is infrastructure, not sales': authentication improves the technical chances of delivery but by itself does not bring opens or sales. Honestly about 'DMARC is tightened gradually': the transition to a strict policy (reject) is done carefully, through report monitoring, otherwise you can block your own legitimate emails. Honestly about 'it does not waive base legality': technical setup does not make a mailing to an unsolicited/bought base legal — spam will still collect complaints and kill reputation. Honestly about the effect: it sets up SPF/DKIM/DMARC (+BIMI) with checking and careful policy tightening, reducing the risk of spam/spoofing and improving technical deliverability, but this is not a guarantee of the inbox/sales; the inbox also depends on reputation/content/complaints; this is infrastructure, not a source of sales; it does not waive base legality. Honestly about access: access to the domain's DNS is needed. An important boundary: this is authentication (infrastructure); comprehensive deliverability — 538; domain/IP warming — 539/540; mailings/campaigns — 541-552. The base price starts from 12,000 ₽ for setup/checking.
Problems we solve
- Emails land in spam/get blocked, the domain can be spoofed (no authentication).
- A misconception that SPF/DKIM/DMARC guarantee the inbox/delivery.
- A misconception that authentication setup by itself = opens/sales.
- An abrupt transition to a strict DMARC policy without monitoring (blocking your own emails).
What's included in the SPF / DKIM / DMARC setup service
- Auditing current DNS records and the email infrastructure
- Setting up SPF, DKIM, DMARC (+ BIMI if needed)
- Checking via validators, analyzing DMARC reports
- Gradually tightening the DMARC policy (without blocking legitimate emails)
- An honest assessment: what authentication gives and what depends on reputation/content/the base
- Honest boundaries (reduces the risk, not a guarantee of the inbox/delivery; infrastructure, not sales; does not waive base legality; tighten DMARC gradually)
- Documentation and handover
- Review with you
What you get
- Set up domain authentication (SPF/DKIM/DMARC, +BIMI) with checking
- Reduced risk of spam/spoofing and improved technical deliverability
- An honest assessment: what authentication gives and what depends on reputation/content/complaints
- Honest boundaries (not a guarantee of the inbox/sales; infrastructure; does not waive base legality)
How the work goes: steps
- We audit DNS/infrastructure, set up SPF/DKIM/DMARC
- We check via validators, analyze reports, carefully tighten DMARC
- We honestly set boundaries (reduces the risk, not a guarantee of the inbox; not sales) and hand over
Why PDV Expert
- Fixed price and timeline — no surprises on the invoice.
- Report and recommendations in plain language — clear without a technical background.
- In touch at every step and answering questions about the result.
FAQ
After setup will emails definitely be in the inbox?
No, honestly: correct authentication is a necessary foundation and reduces the risk of spam/blocks, but landing in the inbox also depends on domain/IP reputation, base quality, content and recipient complaints. 'We set up — you will be in the inbox' is a deception. We reduce the risk, without a guarantee of the inbox.
Will this boost opens and sales?
Not directly, honestly: authentication improves the technical chances of delivery but by itself does not bring opens or sales — they depend on the base, offer, content, product. This is infrastructure/hygiene, not a source of sales. We honestly make the technical foundation, without promises of results.
With authentication can you mail to any base?
No, honestly: technical setup does not make a mailing to an unsolicited/bought base legal — spam will still collect complaints and kill the domain's reputation. A legal base with consent (152-FZ) is needed. We will honestly say if the base/approach is risky.
About the provider
The «SPF / DKIM / DMARC setup» service is provided by PDV Expert — a team specialising in «Content & acquisition». We work under contract and deliver a written report with recommendations.