Sponsored newsletters

Sponsored newsletters is sponsored/advertising placements in authors' and media email newsletters: selecting relevant newsletters for the audience, checking the reality of the base (subscribers, open rate, CTR, signs of inflation/a dead base), agreeing the format (banner/native block/the whole issue), preparing the creative/text, placement, evaluation by statistics. The work: selection/checking, format, creative, placement, evaluation. Honestly about 'opens/clicks ≠ sales': a placement gives reach to subscribers, clicks, attention, but does not equal sales — they depend on the product, offer, landing. 'We place in a newsletter and sales will come' = a lie. Honestly about 'checking the reality of the base', this is critical: there are newsletters with inflated open rates, bots or a dead base; placement in them will drain the budget. We check statistics (dynamics, open/CTR, base sources) and do not place in dubious ones. Honestly about 'reach/response are not guaranteed': open rate and clicks depend on the email's topic, the base, the day; specific figures cannot be promised; the placement price is set by the newsletter's author. Honestly about 'ad labeling': sponsored placements are labeled as advertising per the law/rules; we do not do hidden advertising. Honestly about 'depends on relevance/creative': an irrelevant newsletter or a weak creative will give no response. Honestly about 'the legality of the base': we work with newsletters whose base is collected legally (with subscriber consent); we do not participate in spam mailings to 'leaked' bases. Honestly about transparency: the placement budget (paid to the author) ≠ our commission. Honestly about the effect: it selects and checks newsletters for the reality of the base, organizes sponsored placements with ad labeling, giving reach/clicks/attention, but this is not a guarantee of sales; opens/clicks ≠ sales; reach/response are not guaranteed; the base is checked; only legal bases. Honestly about access: a budget, a creative/offer, a landing are needed. An important boundary: this is advertising in others' newsletters (PR/media); your own email newsletter/CRM — group 536; industry sites — 532; PR — 528. The base price starts from 22,000 ₽ for selecting/organizing placements (the placement budget is separate).

• You need advertising in newsletters but selection and checking the reality of the base are unclear.
• A risk of placement in a newsletter with an inflated open rate/a dead base (budget drain).
• A misconception that opens/clicks = sales; expecting a guaranteed response.
• Spam mailings to 'leaked' bases; hidden advertising without a label.

• Selecting relevant newsletters for the audience
• Checking the reality of the base (open rate, CTR, dynamics, inflation, collection legality)
• Agreeing the format (banner/native block/issue), preparing the creative/text
• Placement with ad labeling, evaluation by statistics
• An honest assessment: what depends on the newsletter/creative and what on the product/offer
• Honest boundaries (opens/clicks ≠ sales; checking the reality of the base; reach/response are not guaranteed; ad labeling; only legal bases; budget ≠ commission)
• Documentation and handover
• Review with you

• Organized sponsored placements in checked relevant newsletters
• Reach to subscribers, clicks and attention (without inflated/dead bases)
• An honest assessment: what the placement gives and what depends on the product/offer/landing
• Honest boundaries (not a guarantee of sales; reach/response are not guaranteed; bases are checked)

• We select newsletters, check the reality and legality of the base
• We agree the format/creative with ad labeling, place
• We honestly set boundaries (a click ≠ a sale; response not a guarantee) and evaluate by statistics

• Will advertising in a newsletter bring sales?

  Not directly, honestly: a placement gives reach to subscribers, clicks and attention, but opens/clicks ≠ sales — sales depend on the product, offer, landing. And opens/clicks depend on the email's topic and the base — they cannot be guaranteed. We honestly provide reach in checked newsletters, without guarantees of sales.

• Will any newsletter with a big base do?

  No, honestly: there are newsletters with an inflated open rate, bots or a dead base — placement in them will drain the budget. We check statistics (dynamics, open/CTR, sources) and the legality of the base collection, and do not place in dubious ones or those collected illegally/spam bases.

• Can it be placed without an ad label?

  No, honestly: sponsored placements are labeled as advertising per the law/rules; hidden advertising violates requirements and undermines subscribers' trust. We make honest placements with correct labeling and do not disguise advertising as the newsletter's regular content.