SSR / SSG implementation

SSR / SSG implementation is switching a JavaScript site (React, Vue, Angular) to server-side rendering (SSR) or static generation (SSG). The problem with ordinary JS sites (SPAs — single-page applications): the browser first gets an almost empty page, and scripts draw in the content — so the search engine may see emptiness, and the first screen loads slowly. SSR (server-side rendering) — the server returns a ready HTML page with content on every request. SSG (static generation) — pages are built in advance into static HTML at build time; this is even faster and suits content that does not change often. A hybrid is often used: some pages are static (SSG), some are rendered on the server (SSR). Which to choose depends on your site — we advise at the audit. There are also cheaper half-measures — prerender services (they serve a pre-rendered copy to the search engine) and dynamic rendering; they help as a temporary solution, but full SSR/SSG is more reliable and better for speed — at the audit we will honestly say what is enough in your case. Unlike ordinary server CMS sites such as WordPress, which already serve ready HTML, this service is needed for sites on JavaScript frameworks; a headless CMS with a JS frontend is also a common case. If your site already serves content from the server — you do not need SSR/SSG, and we will say so honestly. Picture this: a beautiful React site, but it is almost not in search because Google sees an empty page — we turn on server-side rendering, and the content appears in the results while the site loads faster. The base price for a typical application starts from 100,000 ₽; large and complex SPAs cost more, and the exact scope is determined after the audit.

• Your React/Vue site is beautiful, but it is almost not in search — the search engine sees an empty page instead of content.
• The first screen loads slowly — the user waits while scripts draw in the page.
• Social networks and messengers do not show link previews — there is no ready HTML with a title and an image.
• Content matters for SEO, but the current architecture (SPA) works against you — organic traffic does not grow.

• An application audit: what is better — SSR, SSG, a hybrid or a cheap half-measure (prerender)
• Implementing server-side rendering (SSR) or static generation (SSG) on Next.js / Nuxt or your stack
• Ready HTML with content for search engines on all key pages
• Speeding up the first screen — content is visible right away, without waiting for scripts
• Correct meta tags and Open Graph — nice link previews on social networks
• Preserving interactivity (hydration) — the site stays “alive” after loading
• Setting up caching and rebuilds (for SSG — when to update the pages)
• Checking indexing and speed after implementation

• The search engine sees the content — pages get the chance to appear in the results (without ready HTML there would be none)
• The first screen loads faster — fewer bounces, better behavioral metrics
• Links get nice previews on social networks and in messengers
• The site stays fast and interactive — the technical foundation for SEO growth is there (the growth itself still depends on content, links and behavior)

• You leave a request and show the site and its stack (framework)
• An audit: we choose SSR, SSG, a hybrid or a half-measure and draw up an implementation plan
• We implement the rendering, check indexing and speed, and hand it over

• How is SSR different from SSG and which to choose?

  SSR (server-side rendering) builds the page on the server on every request — it suits content that changes often or depends on the user. SSG (static generation) builds pages in advance into static HTML — faster and cheaper to maintain, suits content that does not change often (a blog, a catalog, landing pages). A hybrid combines both: some pages are static, some are rendered on the server. Which to choose depends on your site — we advise at the audit.

• Does my site even need SSR/SSG, and is there anything cheaper?

  It is needed if the site is built on a JavaScript framework (React, Vue, Angular) or is a headless CMS with a JS frontend, and the content is drawn in by scripts — then search sees emptiness. If you have an ordinary server CMS (WordPress, Bitrix, Tilda) — SSR/SSG is not needed. Sometimes, instead of a full implementation, a cheap half-measure is enough — a prerender service that prepares a version of the page for the search engine; it is simpler and cheaper, but less reliable and does not speed up the site for people. At the audit we will honestly say what fits you.

• Will the site break during implementation?

  We work carefully: we preserve interactivity (hydration — “bringing the page to life” with scripts on top of the ready HTML), implement it in parts, and test. The site stays a “live” application, only now the server serves ready content. Before launch we check that everything works and gets indexed.